Will big data transform business or how we do health care? It could but…
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social media
Big data: The latest fad?
by Urs E. Gattiker on 2014/01/07 · 2 comments 22,765 views
Going viral with impactful infographics
by Urs E. Gattiker on 2013/07/14 11,891 views
in b why data and infographics help,e marketing 101 serving a need,white papers checklists
What makes a great infographic? How do you make it go viral? 10 warning signs your infographic will sink.
Tagged as: benchmark, best practice, corporate communication, corporate strategy, creating buzz, great marketing tool, KPI, measure for impact, ROI, social media, viral marketing
Overcoming ranking addiction: Win a copy of my book!
by Urs E. Gattiker on 2013/02/17 · 12 comments 8,312 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics tools,a analytics: rating and ranking - who's #1
My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!
Tagged as: analytics, audit, benchmark, best practice, blog metrics, buzz marketing, measure for impact, measurement, ROI, social media, social media monitoring
Social media: Lost in translation?
by Urs E. Gattiker on 2012/05/13 · 31 comments 9,123 views
Following best practice helps reduce your risks. But how do you know your translated sales brochure conveys your message correctly?
Tagged as: benchmark, best practice, cross-cultural difference, KPI, reputation, ROI, SEO Google, SME, social CRM, social media
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 87 comments 37,349 views
in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts
How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing
Storied infographics: Why do they fail?
by Karen Dietz on 2012/01/29 · 41 comments 25,381 views
in b why data and infographics help,e marketing 101 serving a need,great guest posts
Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, cause marketing, data displays, digital stories, graphic design, infographics, just story it, marketing, measure for impact, measurement, media metrics, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, story, visual data, visual narrative, visual storytelling
What satisfies your customer?
by Urs E. Gattiker on 2012/01/15 · 35 comments 13,922 views
Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.
Tagged as: best-of-both-worlds marketing, Cebu Pacific Air, clicks, CofaniFunebri, content filter, customer experience, first direct, HSBC, IBM, language, Lindner, marketing trend, measure for imact, measurement, purpose, risqué marketing, ROI, semantics, sentiment analysis, social media, social media measurement, strategy
Commercials: What ROI?
by Carla Gentry on 2012/01/09 · 34 comments 14,953 views
Should you follow the 3,000 brands that run social media campaigns on Twitter, Facebook, etc. and spend up to US$4 for each new follower? Why not?
Tagged as: advertising, clicks, commercial, impression, measurement, promoted account, purpose, ROI, sentiment analysis, social media, sponsored tweet, strategy
SEO is dead: Long live social media
by Lior Levine on 2011/10/12 · 26 comments 15,678 views
We know about the importance of SEO, but who takes the time to check and re-check if it is done right? Lior Levine’s checklist can help.
Tagged as: benchmark, best practice, digital marketing strategy, measure for impact, measurement, online marketing, SEO, show me the data, social media, social media marketing, social media measurement, social media monitoring, social networking, statistics
Social media DOs and DON’Ts: 8 pivotal tips
by Urs E. Gattiker on 2010/07/21 · 71 comments 17,279 views
Skillfully interacting with and listening to customers is essential. These tips will help you reach a level of social media savvy that will boost results.
Tagged as: brand strategy, communication strategy, public relations, social media, social media disasters, social media marketing