Corporate blogging: 3 things successful CEOs do differently to make their blog interesting.
Posts tagged as:
target audience
CEO blogs: Passion, not fashion!
by Urs E. Gattiker on 2013/07/01 · 6 comments 11,007 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 57 comments 16,103 views
Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
Tagged as: best practice, brand building, macro conversion, media metrics, micro conversion, money for nothing, reputation, ROI, ropes to skip, sCRM, SEO, SME, social media marketing, social media measurement, target audience, viral marketing, why benchmark
4 tips for successful tweeting
by Urs E. Gattiker on 2010/05/26 · 20 comments 8,830 views
Dedicated followers are actually interested in your tweets. Perseverance and providing regular content that is valuable to your followers is critical to success.
Tagged as: actionable metrics, benchmark, critical steps tweet, followers, free subscription, key performance indicators, KPI, media metrics, success tip, target audience, text messaging, tweets
Top 5 SEO secrets to WordPress
by Urs E. Gattiker on 2009/09/24 · 54 comments 25,706 views
in a analytics taking action,a analytics: rating and ranking - who's #1,c blogging - case studies,c corporate blogging
Effective SEO is important to get high search engine rankings for any website. These hands-on tips reduce the time needed to improve SEO with WordPress.
Tagged as: benchmark, best WordPress plugins, bonus tip, search engine optimization, SEO optimization with WordPress, snazzy title, social media analytics, social media monitoring, target audience, targeted traffic, wpSEO
FT ComMetrics Blog Index: The winners are
by Urs E. Gattiker on 2009/04/29 · 1 comment 18,561 views
in a dos and don'ts,c blogging - case studies,c corporate blogging
4 lessons or ropes to skip.
Tagged as: advertising campaign, BNP Paribas, brand buzz, buzz marketing, corporate blog, Fortis, FT ComMetrics Blog Index, FTCBI, global brands, Kleenex, Motorola, ropes to skip, successful blogging, target audience
unified communications: What it means with Twitter, Friendfeed, StumbleUpon, Del.icio.us
by Urs E. Gattiker on 2008/05/02 · 1 comment 1 views
Unified communications – for Microsoft and Nokia this term likely implies the integration of different communication technologies (e.g., software, hardware and vendor head aches) and streams of communication (e.g., e-mail, SMS, voice over IP and video). Unified communications – strategy – deciding what and how social media such as Twitter or Friendfeed can be used […]
Tagged as: benchmarking software, blogging success, c micro-blogging Twitter, Del.icio.us, Friendfeed, social media, Stumble upon, target audience, webclip, YouTube top
4 Critical Steps Toward Better Serving Your Market Niche
by Urs E. Gattiker on 2008/03/27 · 7 comments 1 views
in a analytics smarter & actionable KPIs,e marketing 101 serving a need
One of our readers has sent us a question. We think you might be interested in hearing about our answer to this reader. The question below addresses the strategic issue about how to identify and serve one’s niche more effectively, while making one’s blog more attractive to the target audience(s). The question posted to us […]
Tagged as: a analytics taking action, benchmarking, better traffic, buzz marketing, ComMetrics.com, measurement, niche, reaching readers, social media buzz, social media influence, target audience
Before You Start a Corporate Blog, Tie Your Shoe Laces Properly
by Urs E. Gattiker on 2008/03/18 1 views
Ever more Fortune 500 and a few smaller outfits want to start their corporate blogs or have already blazed down that trail ahead of you… Nevertheless, a successful blog is a journey and not a destination. Hence, tie your shoe laces and get yourself ready for the long run. We address this in more detail […]
Tagged as: a analytics taking action, benchmarking, building brand, buzz marketing, ComMetrics.com, measurement, online communication, social media buzz, social media influence, target audience
first steps on the way to build brand while blogging like a pro
by Urs E. Gattiker on 2008/02/27 1 views
This post addresses goals 1-4. A follow up post will discuss goals more If you intend to make money from advertising on your site (e.g., with Google ads) or to sell books, this post will not interest you. If you are blogging for your own pleasure – maybe this is interesting. However, if you are […]
Tagged as: blogosphere, brand building, buzz marketing, ComMetrics, CyTRAP Labs, measurement, smarter benchmarks, social media, sucessful blogging, target audience, type of content