The ComMetrics social media diary is our summary of who we met in the social media space, as well as marketing buzz, metrics trends and tidbits worth sharing.
Posts tagged as:
c micro-blogging Twitter
ComMetrics weekly review: Control, profits and stats in social media
by Urs E. Gattiker on 2010/05/17 · 11 comments 12,443 views
ComMetrics weekly review: Taliban to IBM via Microsoft
by Urs E. Gattiker on 2009/12/20 · 19 comments 12,891 views
Who says you cannot get Twitter to teach Microsoft new tricks? IBM and Facebook’s research projects reveal great insights, plus free tools and more!
Tagged as: a analytics taking action, buzz marketing, c micro-blogging Twitter, media monitoring group, Microsoft Powerpoint, research, social media, social media influence, social media measurement, social media monitoring
ComMetrics weekly review: HotWired to Ford via ROI
by Urs E. Gattiker on 2009/12/06 · 5 comments 11,279 views
When was the first banner ad used? What do Stella Artois and Löwenbräu have in common? Survey says the largest tweet-up ever is… Plus, free tools and more!
Tagged as: banner ads, best links, c micro-blogging Twitter, cost-benefit analysis, Facebook, Google, media folks, media measurement, media monitoring group, ropes to skip, social media 101, social media measurement, social networks, tweets
ComMetrics weekly review: eBookers to Twitter via Google
by Urs E. Gattiker on 2009/11/22 · 11 comments 14,451 views
ComMetrics Week in Review: eBookers brings spam to Twitter in a big way while Google invades privacy with Chrome. Plus, free tools and more!
Tagged as: blog metrics, c micro-blogging Twitter, eBookers, KPI, LinkedIn, measurement, ROI, social media monitoring, Twitter spam attack, Viade, why benchmark SM?, Xing
4 rules for social media success: Luxury brands
by Urs E. Gattiker on 2009/10/29 · 85 comments 23,529 views
in c corporate blogging,e marketing 101 serving a need,e marketing 101 style matters
Luxury brands are embracing corporate blogging, Facebook, Twitter and YouTube. This post explains why engaging with 20-somethings through social media is a must.
Tagged as: blogosphere, Burberry, c micro-blogging Twitter, Dolce & Gabbana, engaging customers, Facebook, Hanhart chronograph, have a conversation, join the conversation
ComMetrics weekly review: BarCamp to Morgan Stanley via eBay
by Urs E. Gattiker on 2009/10/25 · 16 comments 12,602 views
ComMetrics Week in Review: GM and eBay collaboration fails, Morgan Stanley reports on Internet trends, LinkedIn and Xing: pure time-wasters? Plus, free tools and more!
Tagged as: #bck09, #bcrappi, bacamp, Barcamp Rapperswil, benchmark, bildungscamp, BlogCamp 4, c micro-blogging Twitter, GM vs eBay, hiring, microblogging, Morgan Stanley, social media, social media analytics, social media measurement, social media tools, Windows 7 vulnerability
ComMetrics weekly review: Pepsi to iPhone via Google
by Urs E. Gattiker on 2009/10/18 · 13 comments 18,845 views
ComMetrics Week in Review: Pepsi fails social media test, Oklahoma road fatalities thanks to Twitter and Google enters cyber-slave trade. Plus, free tools and more!
Tagged as: Apple, c micro-blogging Twitter, crowdslaving, Google, machismo, Pepsi damages brand, road fatalities, sexist iPhone application
ComMetrics weekly review: Audi to Ecofootprint via PlayStation
by Urs E. Gattiker on 2009/09/27 · 16 comments 9,650 views
ComMetrics Week in Review: Google launches Sidewiki, but not for Chrome, Microsoft blames Chrome for security issues and Audi teams up with PlayStation… and more!
Tagged as: benchmark, best practice, c micro-blogging Twitter, KPI, security problems, social media analytics, social media measurement, social media tracking, trendwatch
Best business model: Free to use, pay to play
by ComMetrics Team on 2009/08/27 · 23 comments 16,449 views
in c corporate blogging,d business regulation,d business SME
The freemium model is a variant of free successfully used by Eudora Light (an email program launched 1988) that provides a core set of free features to all users. But as all freemium users have found, revenue must be generated to pay the piper. This is where Eudora failed and what might also lead to Twitter’s demise.
Tagged as: all things being equal, Apple iPhone, Arsenal, Barcelona, c micro-blogging Twitter, ceteris paribus, freeconomics, freemium, global brand, good practice, light version, Manchester United, marketing buzz, Nokia N97, pre-paid SIM cards, pro version, Real Madrid, revenue stream, risk management, social networks fail to make money, there is no free lunch, try for free pay to play
ComMetrics weekly review: Friendfeed to Berlusconi
by Urs E. Gattiker on 2009/08/09 · 13 comments 10,217 views
ComMetrics Week in Review – the way we saw the World Wide Web this week. Is it tech-savvy or foolishness that Oscar Grübel avoids using social media to save UBS while Silvio Berlusconi has more pictures taken of his sexual escapades to bolster his image? The mind boggles.
Tagged as: actionable metrics, Berlusconi, best practice, bettergovernance, c micro-blogging Twitter, carbonfootprint, eco-footprint, Facebook, humor satire, info2share, metrics2watch, MyComMetrics, patch2do, policy2watch, Putin, standards, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, WEF, WEFdavos, World Economic Forum, zero-day vulnerability