Social media is PR to scale and marketing to the individual. The stakes are high but more than one organization fails to properly manage cross-channel marketing.
From the category archives:
c corporate blogging
4 roads to success? Microsoft, NBC, Toyota and Swiss PostBus
by Urs E. Gattiker on 2010/06/02 · 20 comments 11,386 views
Forget inbound marketing, engagement is key
by Urs E. Gattiker on 2010/05/12 · 12 comments 10,004 views
in b why benchmark successes,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need
Everybody wants a million followers on Twitter or Facebook, but most can only dream of such numbers. What factors are critical for better follower-engagement?
Tagged as: best practice, Bill Gates, buzz marketing, Facebook, SM monitoring group on Xing, social media buzz, social media influence, twitter
5 reasons NOT to seal your social media borders
by Urs E. Gattiker on 2010/03/31 · 24 comments 16,027 views
A lot of companies refuse to allow their employees to access any social media at work, ever. We look at why this is wrong in a world where SM is becoming king.
Tagged as: client engagement, Facebook, measurement, professional networking, ropes to skip, social media 101, social media measurement
3 blogging principles: Simple yet important
by Deborah Drake on 2010/03/24 · 42 comments 10,133 views
It’s agreed. Blogging can and will help your business when you are consistent, congruent and focus on great content. What is stopping you?
Tagged as: benchmark, best practice, best practice in social media marketing, blog basics, blog metrics, measurement, social media measurement
5 steps beyond viral marketing
by Urs E. Gattiker on 2010/03/17 · 45 comments 16,783 views
A long-term sustainable impact with a corporate blog is much better than a short-term media splash. Follow these 5 steps and tips to make it happen for you.
Tagged as: B2B, benchmark, best metrics, best tools, corporate blogging, improve performance, link popularity, social media analytics, targeted traffic, viral marketing
4 ways to success: Pepsi and Coca-Cola
by Urs E. Gattiker on 2010/02/17 · 67 comments 24,993 views
This blog post outlines why Pepsi and Coca-Cola’s difficulties effectively mastering social media channels could be an opportunity for your company.
Tagged as: benchmarking, blog metrics, Coca-Cola, cost-benefit analysis, global brands, measurement, NGO, nonprofit, Pepsi, smaller companies, social media measurement, social media monitoring
Using the right blog metrics
by Jay Baer on 2010/02/10 · 51 comments 16,635 views
in a analytics smarter & actionable KPIs,c corporate blogging,great guest posts
Every type of blog has a different set of appropriate KPIs, so you must understand why you are blogging, and which 3 metrics to use to measure your success.
Tagged as: analytics taking action, benchmarking, best metrics, blog metrics, effective metrics, free webinar, jay baer, measurement, social media measurement, why benchmark SM?
4 rules for social media success: Luxury brands
by Urs E. Gattiker on 2009/10/29 · 85 comments 23,529 views
in c corporate blogging,e marketing 101 serving a need,e marketing 101 style matters
Luxury brands are embracing corporate blogging, Facebook, Twitter and YouTube. This post explains why engaging with 20-somethings through social media is a must.
Tagged as: blogosphere, Burberry, c micro-blogging Twitter, Dolce & Gabbana, engaging customers, Facebook, Hanhart chronograph, have a conversation, join the conversation
ComMetrics weekly review: Pepsi to iPhone via Google
by Urs E. Gattiker on 2009/10/18 · 13 comments 18,845 views
ComMetrics Week in Review: Pepsi fails social media test, Oklahoma road fatalities thanks to Twitter and Google enters cyber-slave trade. Plus, free tools and more!
Tagged as: Apple, c micro-blogging Twitter, crowdslaving, Google, machismo, Pepsi damages brand, road fatalities, sexist iPhone application
Yes Virginia, social media client-engagement IS a myth!
by Urs E. Gattiker on 2009/10/15 · 24 comments 11,653 views
in b why benchmark failures,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need