ComMetrics Week in Review: FTC creates double-standard for bloggers, Twitter helps customer engagement, re-focus on inbound marketing. Plus free tools and more!
Posts tagged as:
celebrity endorsement
ComMetrics weekly review: FTC to marketing via Twitter
by Urs E. Gattiker on 2009/10/11 · 11 comments 8,144 views
in c corporate blogging,social media diary,white papers research
3 lessons for bloggers: Fashion, BP and the FTC
by Urs E. Gattiker on 2009/10/08 · 14 comments 22,483 views
in c corporate blogging,d business ethics,d business regulation,e marketing 101 style matters
Transparency is needed in business. The US FTC’s new blog-endorsement regulations strive to achieve it but fail miserably. We tell you how.
Tagged as: 2010 Spring Fashion Week, a analytics taking action, benchmark, blogger advertising, blogger endorsement, celebrity endorsement, FTC bloger guideline, FTC guide, high heels, Milan Fashion Week, see-through garments, social media influence, standards, testimonial advertisement, transparency in business