From the category archives:

b why benchmark analytics

4 lessons to help you look smart next time you present social media monitoring data to management.

Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.

Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.

Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.

Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.

Fostering engagement in a world where increasingly fewer people have the time: a systematic approach for scoring your conversation – how do you rank?

Retweets of research conducted by Gallup or Harris are not a proxy for trust. Our 3 tips for separating the wheat from the chaff in the research department.

Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.

Demonstrating effective social media marketing is difficult. Monitoring tools that enable the use of benchmarking tests can help, BUT 5 more things are needed.