4 lessons to help you look smart next time you present social media monitoring data to management.
From the category archives:
b why benchmark analytics
Why I love social media monitoring
by Urs E. Gattiker on 2013/06/10 11,793 views
in a analytics taking action,a dos and don'ts,b why benchmark analytics
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 30,024 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Tagged as: Altimeter Group, analytics, benchmnark data, best Twitter tool, blog benchmarking, blog metrics, cost-benefit, indicators, influence, Jeremiah Owyang, measurement, media measurement, media metrics, media performance, pagerank, performance measures, ROI, ropes to skip, sCRM, social media influence, social media measurement
Engagement efforts: Are yours driving clients away?
by Urs E. Gattiker on 2011/06/22 · 11 comments 9,354 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,b why benchmark analytics
Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, Claridge Hotel, customer relationship management, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, sCRM, social media audit hub, social media measurement
Why do social media audits fail?
by Urs E. Gattiker on 2011/05/09 · 16 comments 21,962 views
Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.
Tagged as: Key Performance Indicator, most important drivers, operating metrics, SMART metrics, SMART metrics with a BANG, social media ROI, T-Mobile, video goes viral, viral marketing
SMART metrics with a BANG: 4 secrets
by Urs E. Gattiker on 2011/05/02 · 13 comments 10,411 views
in a analytics smarter & actionable KPIs,a analytics taking action,b why benchmark analytics,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.
Tagged as: BANG, Key Performance Indicator, most important drivers, operating metrics, Prince William and Kate Middleton, royal wedding, social media ROI, T-Mobile, video goes viral, viral marketing
Is blog and Facebook engagement obsolete?
by Urs E. Gattiker on 2011/04/14 · 17 comments 13,548 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics
Fostering engagement in a world where increasingly fewer people have the time: a systematic approach for scoring your conversation – how do you rank?
Tagged as: client engagement, customer relationship management, Facebook engagement, NGO management, Quora engagement, social media is not scalable, Twitter engagement, understanding the audience, weblog engagement
3 golden rules for building social capital
by Urs E. Gattiker on 2011/02/17 · 12 comments 17,210 views
We outline three strategies to improve social capital with social networks and discuss how it affects your bottom line. Follow these tips and improve performance.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, social capital, social CRM, social media policy, social media ROI, social network, social network trends, strong ties, Voestalpine AG, weak ties
Warren Buffett: 3 steps to pass the test
by Urs E. Gattiker on 2010/12/29 · 15 comments 8,698 views
in a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics,d business failures
Retweets of research conducted by Gallup or Harris are not a proxy for trust. Our 3 tips for separating the wheat from the chaff in the research department.
Tagged as: business ethics, corporate governance, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, tools for sentiment analysis fail validity test, validity of research findings
2011 trends: Social media monitoring and ROI
by Urs E. Gattiker on 2010/12/08 · 24 comments 11,959 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics: rating and ranking - who's #1,b why benchmark analytics,b why benchmark failures,b why benchmark successes,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.
Tagged as: best practice, media metrics, media trends, monitoring tools, performance appraisal, return on investment, ROI with higher average revenue per customer, social media analytics, social media best practice, social media risk, social media ROI, social networking, social networks
5 elements of effective social media monitoring
by Urs E. Gattiker on 2010/09/22 · 24 comments 18,760 views
in a analytics smarter & actionable KPIs,b why benchmark analytics,white papers checklists
Demonstrating effective social media marketing is difficult. Monitoring tools that enable the use of benchmarking tests can help, BUT 5 more things are needed.
Tagged as: buzz marketing, social media marketing, social media marketing tool, social media measurement, social media monitoring