Posts tagged as:

benchmarking Twitter

KPI experts’ top 5 secrets

by Urs E. Gattiker on 2009/09/17 · 29 comments 25,759 views

in a analytics taking action,b why benchmark analytics,c corporate blogging,e marketing 101 style matters

Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.

Tagged as: b why benchmark analytics, baseline measurement, benchmarking Twitter, black high heels, brand as business, brand monitoring, financial metrics, good practice best practice, KPI, operating metrics, social media activities, social media measurement, social media monitoring, social media tracking, Twitter effectiveness, Twitter mistakes, value drivers, why benchmark, why benchmark SM?, why ROI fails

Forrester conference and Twitter: Does live tweeting help engage conference delegates?

by Urs E. Gattiker on 2008/04/11 · 20 comments 1 views

in a analytics: rating and ranking - who's #1,c micro-blogging Twitter,e marketing 101 serving a need

Does live tweeting add value to your conference experience or is it just another distraction? Will tomorrow’s conference require us to check in the gun – pardon mobile devices to assure that the audience stays focused? Some have argued that all this microblogging is helping us to become less effective In the past we believed […]

Tagged as: #forrmarketing08, aggregate Twitter feed, benchmarking software, benchmarking Twitter, ComMetrics.com, using Twitter more effectively