Corporate blogging: 3 things successful CEOs do differently to make their blog interesting.
From the category archives:
c blogging – case studies
CEO blogs: Passion, not fashion!
by Urs E. Gattiker on 2013/07/01 · 6 comments 11,003 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500
ComMetrics weekly review: Cloud computing, WikiLeaks and Amazon
by Urs E. Gattiker on 2010/11/22 · 28 comments 11,151 views
in a dos and don'ts,c blogging - case studies,d business ethics,d business failures,d business Fortune 500
Social media monitoring, social media strategy: 3 things Amazon, WordPress, Wikileaks and CEPRO can teach us about user rights and cloud computing.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar, Wikileaks
FC Barcelona and Real Madrid: 4 roads to fan-revenue losses
by Urs E. Gattiker on 2010/09/15 · 19 comments 16,284 views
in a dos and don'ts,c blogging - case studies,e marketing 101 cost-benefit ROI
Arsenal, Chelsea, Manchester United, and Bayern Munich are trying to increase fan revenues. But how well are they doing using social media? Not so good.
Tagged as: fair play, financial difficulties, football clubs, iPhone, mobile applications, mobile marketing, needy children, partnership deal, revenue streams, social media measurement, unicef, using social networks
Bloggers: Can I trust you?
by Urs E. Gattiker on 2010/01/06 · 22 comments 21,718 views
in b why benchmark failures,c blogging - case studies,d business ethics,e marketing 101 style matters
This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.
Tagged as: actionable metrics, business ethics, full disclosure, LeWeb, social media influence, transparency in business, trust, vanity metrics
Social media marketing: Can I trust you?
by Urs E. Gattiker on 2009/12/30 · 61 comments 20,533 views
in c blogging - case studies,d business ethics,e marketing 101 KISS
This case study outlines how social media is used to push products by leveraging power users’ personal brand via quotes and testimonials.
Tagged as: best practice, brand building, branding, building trust, buzz marketing, personal brand, trust
Using great visuals = Failing your customers
by Urs E. Gattiker on 2009/12/24 · 22 comments 12,614 views
in c blogging - case studies,e marketing 101 KISS,e marketing 101 serving a need,e marketing 101 style matters
5 tips for improving website usability. Vegas-style sites fail usability tests, while crowdsourcing your clients can work wonders.
Tagged as: A/B testing, building a website, usability design, usability testing, user experience, web analytics, web usability
3 golden rules for best practice: LinkedIn and Xing
by Urs E. Gattiker on 2009/10/22 · 51 comments 29,558 views
in b why benchmark failures,c blogging - case studies,c micro-blogging Twitter,e marketing 101 serving a need
Spending too much time on LinkedIn or Xing? You’re not alone, but how about using it to sell more product? Read the insights we shared with our client.
Tagged as: are we having a conversation yet, best practice, blog metrics, buzz marketing, LinkedIn, social media measurement, Xing
Top 5 SEO secrets to WordPress
by Urs E. Gattiker on 2009/09/24 · 54 comments 25,704 views
in a analytics taking action,a analytics: rating and ranking - who's #1,c blogging - case studies,c corporate blogging
Effective SEO is important to get high search engine rankings for any website. These hands-on tips reduce the time needed to improve SEO with WordPress.
Tagged as: benchmark, best WordPress plugins, bonus tip, search engine optimization, SEO optimization with WordPress, snazzy title, social media analytics, social media monitoring, target audience, targeted traffic, wpSEO
Sentiment analysis for online content: Honest?
by Urs E. Gattiker on 2009/09/03 · 56 comments 37,125 views
in a analytics taking action,b why benchmark analytics,c blogging - case studies,c micro-blogging Twitter
Sentiment analysis is gaining in popularity, so we evaluated some sentiment analysis programs for Twitter, etc. Do they measure what they are supposed to? Did findings make sense? We report our disastrous findings.
Tagged as: b why benchmark analytics, best practice, brand monitoring, buzz marketing, KPIs, reliability, sentiment analysis, sentiment analysis software, sentiment indicators, social media measurement, social media metrics, social media monitoring, social media tracking, tools for sentiment analysis fail validity test, Twitter test, validity, why benchmark SM?
ComMetrics weekly review: UBS to Levi’s via CBS
by Urs E. Gattiker on 2009/08/23 · 12 comments 12,176 views
in c blogging - case studies,d business ethics,social media diary
ComMetrics Week in Review – the way we saw the World Wide Web this week. Who wins with the IRS Swiss deal regarding UBS helping Americans evade US taxes and is the Levi Strauss & Co’s interest-free monthly instalment plan for its Indian customers – urban youth & working men from rural areas – to spend more on overpriced Levi’s ethical and socially responsible? Have your say.
Tagged as: Akshay Kumar, bettergovernance, Bollywood, CBS Pepsi Max, HIPAA, info2share, IRS, Levi Strauss, metrics2watch, paper-thin interactive video player, patch2do, pay in instalments, policy2watch, stretch jeans, tax authorities, tax evasion, tax treaty, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, U.S. Disclosure terms of agreement with Swiss Government regarding UBS, Windows Internet Name Service vulnerability