From the category archives:

c blogging – case studies

Social media monitoring, social media strategy: 3 things Amazon, WordPress, Wikileaks and CEPRO can teach us about user rights and cloud computing.

Arsenal, Chelsea, Manchester United, and Bayern Munich are trying to increase fan revenues. But how well are they doing using social media? Not so good.

This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.

This case study outlines how social media is used to push products by leveraging power users’ personal brand via quotes and testimonials.

5 tips for improving website usability. Vegas-style sites fail usability tests, while crowdsourcing your clients can work wonders.

Spending too much time on LinkedIn or Xing? You’re not alone, but how about using it to sell more product? Read the insights we shared with our client.

Effective SEO is important to get high search engine rankings for any website. These hands-on tips reduce the time needed to improve SEO with WordPress.

Sentiment analysis is gaining in popularity, so we evaluated some sentiment analysis programs for Twitter, etc. Do they measure what they are supposed to? Did findings make sense? We report our disastrous findings.

ComMetrics Week in Review – the way we saw the World Wide Web this week. Who wins with the IRS Swiss deal regarding UBS helping Americans evade US taxes and is the Levi Strauss & Co’s interest-free monthly instalment plan for its Indian customers – urban youth & working men from rural areas – to spend more on overpriced Levi’s ethical and socially responsible? Have your say.