Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.
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b why benchmark analytics
KPI experts’ top 5 secrets
by Urs E. Gattiker on 2009/09/17 · 29 comments 25,759 views
in a analytics taking action,b why benchmark analytics,c corporate blogging,e marketing 101 style matters
WEF Global Competitiveness Report fails
by Urs E. Gattiker on 2009/09/10 · 9 comments 11,417 views
Do the educational benchmarks used by the WEF’s Report qualify as effective Key Performance Indicators (KPIs) and help explain how expenditures account for high youth unemployment? We show you how the report fails.
Tagged as: Australian Bureau of Statistics, b why benchmark analytics, benchmark, benchmark report, benchmnark data, Bologna reform, d business wef davos, dual-system, Global Competitiveness Report, Gross National Income, human capital, Key Performance Indicator, KPI, labor market policy, primary education, SECO, skill set, State Secretariat for Economic Affairs, Statistics Canada, tertiary education, underutilisation in the economic downturn, WEF 2010, wef global competitiveness index, why benchmark, World Economic Forum, youth underutilisation, youth unemployment
ComMetrics weekly review: Data-theft to tweet-deaths via free tools
by Urs E. Gattiker on 2009/09/06 · 12 comments 11,823 views
in a analytics tools,social media diary,white papers checklists,white papers research
ComMetrics Week in Review: Why users of cloud computing services should worry and how social media analytics and brand monitoring must address ROI.
Tagged as: b why benchmark analytics, best practice, bettergovernance, brand monitoring, buzz marketing, carbonfootprint, ComMetrics Week in Review, Doha, eco-footprint, first2move, info2share, KPIs, metrics2watch, patch2do, policy2watch, social media measurement, social media monitoring, social media tracking, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, why benchmark SM?
Sentiment analysis for online content: Honest?
by Urs E. Gattiker on 2009/09/03 · 56 comments 37,127 views
in a analytics taking action,b why benchmark analytics,c blogging - case studies,c micro-blogging Twitter
Sentiment analysis is gaining in popularity, so we evaluated some sentiment analysis programs for Twitter, etc. Do they measure what they are supposed to? Did findings make sense? We report our disastrous findings.
Tagged as: b why benchmark analytics, best practice, brand monitoring, buzz marketing, KPIs, reliability, sentiment analysis, sentiment analysis software, sentiment indicators, social media measurement, social media metrics, social media monitoring, social media tracking, tools for sentiment analysis fail validity test, Twitter test, validity, why benchmark SM?
a Alexa.com continues to fail businesses with inaccurate usage numbers
by Urs E. Gattiker on 2008/02/16 · 4 comments 1 views
in b why benchmark analytics,b why benchmark successes,white papers research
Usage varies enormously across Europe. – bloggers may want to boycott Alexa.com rankings, and – Silicon Valley may not always get it right. Things around the world are getting more complicated for sure. Hence, firms that focus on understanding and respecting differences across cultures and countries will do better. In that context, we came across […]
Tagged as: alexa toolbar, Alexa.com, B Kontakte Russia, b why benchmark analytics, BI, bloggers boycotting Alexa.com rankings, Business Intelligence, buzz, buzz marketing, ComMetrics, ComMetrics.com, CyTRAP+Labs, info.CyTRAP.eu, InfoSec, installing programs on corporate PC, LinkedIn.com, Plaxo.com, risk management, sample, sample bias, Silicon Valley, StudiVZ, valleywag.com, Xing, Xing.com