Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out the fourth in a series of steps learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
From the category archives:
c corporate blogging
Increasing blogging effectiveness: Step 4
by Urs E. Gattiker on 2009/07/08 · 15 comments 13,817 views
in a dos and don'ts,b why benchmark successes,c corporate blogging
Creating dialogue: Tweet or talk?
by Urs E. Gattiker on 2009/07/01 · 15 comments 11,607 views
in a analytics: rating and ranking - who's #1,c corporate blogging,c micro-blogging Twitter
Facebook and Twitter can be a terrible distraction during the workday – both may fail to create results for a small business’ bottom line but potential solutions are offered in this post.
Tagged as: a quiet word, build relationships of trust, distraction, Facebook overload, girls guide to everthing, girls wanna have fun, how does it work, new communication models, small business, social media overload, social technology, Twitter overload
Increasing blogging effectiveness: Step 2
by Urs E. Gattiker on 2009/06/03 · 9 comments 15,661 views
in a dos and don'ts,b why benchmark successes,c corporate blogging,e marketing 101 KISS
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out these second in a series of lessons learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are
WordPress plugins: Only the best
by ComMetrics Team on 2009/05/28 · 32 comments 19,720 views
in a analytics taking action,c corporate blogging,e marketing 101 KISS,white papers checklists,white papers research
The beauty of WordPress is the endless available plugins. The challenge for bloggers is to chose the best: the ones that save you time, while making you more effective and increasing your blog’s attractiveness to readers.
Tagged as: best plugins, best practice, best practices in social media marketing, buzz marketing, c corporate blogging, data security, effective blogging, media metrics, podcasting, PodPress, school blogs, search engine optimization, SEO optimization, successful blogging, top wordpress plugins in blogosphere
From fee to free: Will e-readers revive newspapers?
by Urs E. Gattiker on 2009/05/21 · 14 comments 9,660 views
in c blogging - case studies,c corporate blogging,d business regulation,e marketing 101 serving a need
Newspapers are struggling to cope with shrinking advertising revenue and subscriber numbers. Increasingly, consumers are unwilling to pay for access to e-news, while for every legal media download, there are 20 more illegal ones. Is this the death of media as we have known it?
Tagged as: advertising revenue, Business Week, Claremont Courier, Financial Times, freemium, from free to fee, Inland Valley Daily Bulletin, Los Angeles Times, making online users pay, Neue Zürcher Zeitung, New York Times, revenue source, revenue stream, social media marketing, Tages Anzeiger
FT ComMetrics Blog Index: Just do it right
by Urs E. Gattiker on 2009/05/07 · 3 comments 24,312 views
The good, the bad and the ugly about corporate blogs. A URL that is hard to remember is never a good strategy, but changing your URL is not helpful if you want to climb the rankings of the FT ComMetrics Blog Index, to be published May 14 in the Financial Times.
Tagged as: analytics, best of class, blog benchmarking, blog metrics, d business Fortune 500, e marketing 101 KISS, Financial Times, FT ComMetrics Blog Index, FT Digital Business, FT Global 500, FTCBI, social media measurement, why benchmark SM?
FT ComMetrics Blog Index: The winners are
by Urs E. Gattiker on 2009/04/29 · 1 comment 18,570 views
in a dos and don'ts,c blogging - case studies,c corporate blogging
4 lessons or ropes to skip.
Tagged as: advertising campaign, BNP Paribas, brand buzz, buzz marketing, corporate blog, Fortis, FT ComMetrics Blog Index, FTCBI, global brands, Kleenex, Motorola, ropes to skip, successful blogging, target audience
FT ComMetrics Blog Index: Who made the list?
by Urs E. Gattiker on 2009/03/12 · 4 comments 24,180 views
We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.
Tagged as: are big companies moving towards best practice, benchmnark data, best practice, blog benchmarking, blog metrics, ComMetrics, corporate blog, corporate blog index, d business Fortune 500, Digital Business, Financial Times, FT, FT ComMetrics Blog Index, FT Global 500, good practice, Key Performance Indicator, social media measurement, weblog
Using Twitter for documenting WEF Davos
by Urs E. Gattiker on 2009/02/01 · 9 comments 1 views
in b why benchmark successes,c blogging - case studies,c corporate blogging,c micro-blogging Twitter,d business wef davos,white papers research
Do you want to know what happened at the World Economic Forum? Get a FREE pdf SEARCHABLE file containing almost 600 Twitter tweets documenting what happened during WEF, which finished Sunday, February 1 in Davos, Switzerland.
Tagged as: c micro-blogging Twitter, Davos, Desmond Tutu, doom and gloom, Jean Claude Trichet, nationalism, Prime Minister of Japan, protectionism, tweeting, WEF, WEFdavos, World Economic Forum
FT ComMetrics Global 500 blogs case study: Royal Bank of Canada
by Urs E. Gattiker on 2008/12/10 · 7 comments 1 views
in a dos and don'ts,c blogging - case studies,c corporate blogging,d business Fortune 500
Launching a corporate blog is only the start. Making it happen – with students – is what counts for the Royal Bank of Canada. This post addresses the Royal Bank of Canada’s approach to blogging that uses content tailored to the needs of a particular group of customers. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: benchmnark data, blog benchmarking, blog metrics, comment nugget index, consistency index, conversation index, FT ComMetrics Blog Index, measure blog success, return on engagement, Royal Bank of Canada blog, social media measurement