What makes a great infographic? How do you make it go viral? 10 warning signs your infographic will sink.
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e marketing 101 serving a need
Going viral with impactful infographics
by Urs E. Gattiker on 2013/07/14 11,893 views
in b why data and infographics help,e marketing 101 serving a need,white papers checklists
Poll on Twitter, Facebook and Google: Choose a book cover
by Urs E. Gattiker on 2013/04/28 120,240 views
Gattiker, Urs E. Social Media Audits: Achieving deep impact and great resonance without sacrificing the bottom line
Tagged as: analytics, best practice, bestseller, DrKPI, measure for impact, measurement, social media audit, social media metrics
Facebook brand pages: Differentiate or die
by Simona Stavrova on 2012/08/23 · 34 comments 15,277 views
in e marketing 101 serving a need,e marketing 101 social media trendwatch,great guest posts
Surprise! Success for your brand’s Facebook page requires creating content that is worth sharing, NOT focusing on engagement.
Tagged as: best approach, best practice, best solution, buzz marketing, expert poll, Facebook, KPI, measure for impact, measurement, poll, ROI, social media marketing, social media monitoring, social media ROI, social networking, word of mouth marketing
London Games versus NASA: Who won?
by Urs E. Gattiker on 2012/08/09 · 20 comments 12,525 views
in c micro-blogging Twitter,c social capital,e marketing 101 serving a need
While social media failed to make a big mark at the London Olympics, NASA’s Mars Curiosity mission scored a slam dunk.
Tagged as: best practice, business ethics, gold medal winner, media metrics, social media marketing, social media measurement, social media ROI, social networks
Twitter chat: Is anybody listening?
by Urs E. Gattiker on 2012/06/10 · 36 comments 12,340 views
Good for business or a wild public meeting? With the many comments in any minute, Twitter chats can turn a bit stressful.
Tagged as: benchmarking, benchmarking software, best practice, brand, buzz marketing, communcation, Fukushima, Haiti, measurement, MrMetrics, natural disaster, social media marketing, social media measurement, social media ROI, stillbirth, twitter
Social media recruitment: What you need to know
by Urs E. Gattiker on 2012/05/27 · 49 comments 13,999 views
Integrating social media into recruitment is all the buzz. But how do job seekers use it and what do they expect from employers?
Tagged as: active candidate, best approach, best practice, best solution, close connection, Facebook, HRM, human resource, job search, measurement, online job search, Oxfam, passive candidate, personnel selection, poll, recruiting, social media marketing, social media monitoring, social media ROI, social networking, strong ties, VBZ
Storied infographics: Why do they fail?
by Karen Dietz on 2012/01/29 · 41 comments 25,383 views
in b why data and infographics help,e marketing 101 serving a need,great guest posts
Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, cause marketing, data displays, digital stories, graphic design, infographics, just story it, marketing, measure for impact, measurement, media metrics, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, story, visual data, visual narrative, visual storytelling
My bank loves me! …Or not
by Urs E. Gattiker on 2011/10/06 · 19 comments 11,677 views
in d business Fortune 500,e marketing 101 cost-benefit ROI,e marketing 101 serving a need,e marketing 101 social media trendwatch,e marketing 101 style matters
So your bank follows you on Twitter… does that mean they really like and pay attention to you or are they just going with the flow of non-starter corporate social media efforts?
Tagged as: Bank of America, Barclays, BofA_Help, city of Zurich, CRM, customer feedback, customer relationship management, customer survey, Jura Kaffeemaschinen, Migros Bank, netnography, research bias, research method, social CRM
Why books benefit from e-reader technologies
by Urs E. Gattiker on 2011/07/27 · 7 comments 10,019 views
Smartphone shoppers: What about coupons?
by Urs E. Gattiker on 2011/06/02 · 7 comments 10,631 views
in e marketing 101 cost-benefit ROI,e marketing 101 serving a need,white papers research
US smartphone shoppers do price comparisons and try to get in-store deals. However, Europeans tend to do things differently while still getting the best deal.
Tagged as: consumer panel, in-store coupons, media metrics, mobile consumer, mobile location, online research, price comparisons, research report, smartphone shopper, store coupons, targeting shoppers, white paper