This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.
Posts tagged as:
transparency in business
Bloggers: Can I trust you?
by Urs E. Gattiker on 2010/01/06 · 22 comments 21,710 views
in b why benchmark failures,c blogging - case studies,d business ethics,e marketing 101 style matters
3 lessons for bloggers: Fashion, BP and the FTC
by Urs E. Gattiker on 2009/10/08 · 14 comments 22,475 views
in c corporate blogging,d business ethics,d business regulation,e marketing 101 style matters
Transparency is needed in business. The US FTC’s new blog-endorsement regulations strive to achieve it but fail miserably. We tell you how.
Tagged as: 2010 Spring Fashion Week, a analytics taking action, benchmark, blogger advertising, blogger endorsement, celebrity endorsement, FTC bloger guideline, FTC guide, high heels, Milan Fashion Week, see-through garments, social media influence, standards, testimonial advertisement, transparency in business