Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that.
Tagged as:
blogosphere,
buzz marketing,
c corporate blogging,
c micro-blogging Twitter,
client assets,
corporate blog,
corporate governance,
Facebook,
financial crisis,
Fortune 100 companies,
Friendfeed,
Oswald Grübel,
Qwerty keyboard,
Rubik's Cube,
social media measurement,
standards,
UBS,
UBS hoax page on Facebook,
why benchmark SM?
Going Solo Live has started, and it started with Stephanie Booth opening the conference and no @Pistachio is online. I keep blogging about this. We have written quite a bit about this conference, such as: social media – ropes to skip – Twitter – FAQ #2 social media metrics – trust is earned, so building […]
Tagged as:
#GoingSolo,
benchmarking software,
buzz marketing,
c micro-blogging Twitter,
Friendfeed,
hashtag,
Lausanne,
ranking blogs
Unified communications – for Microsoft and Nokia this term likely implies the integration of different communication technologies (e.g., software, hardware and vendor head aches) and streams of communication (e.g., e-mail, SMS, voice over IP and video). Unified communications – strategy – deciding what and how social media such as Twitter or Friendfeed can be used […]
Tagged as:
benchmarking software,
blogging success,
c micro-blogging Twitter,
Del.icio.us,
Friendfeed,
social media,
Stumble upon,
target audience,
webclip,
YouTube top