Corporate blogging: 3 things successful CEOs do differently to make their blog interesting.
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why benchmark SM?
CEO blogs: Passion, not fashion!
by Urs E. Gattiker on 2013/07/01 · 6 comments 11,001 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500
Business analytics: Best practices for success
by Urs E. Gattiker on 2012/10/03 · 32 comments 18,454 views
in a analytics smarter & actionable KPIs,a analytics taking action,white papers checklists,z most popular posts
How can you get the most out of big data? We explain three methods that help you master the challenge. This is the first post in a series.
Tagged as: benchmark, best practice, big data, business analytics, client focus, descriptive analytics, inferential statistics, measure for impact, measurement, predictive analytics, prescriptive analytics, research, research methodology, social media measurement, statistical analysis, statistics, why benchmark SM?
ComMetrics weekly review: Highs, lows and oddities in social media
by Urs E. Gattiker on 2010/05/10 · 14 comments 8,739 views
The ComMetrics social media diary is our summary of who we met in the social media space, as well as marketing buzz, metrics trends and tidbits worth sharing.
Tagged as: actionable metrics, benchmark, best practice, buzz marketing, ComMetrics weekly SM review, social media buzz, social media influence, social media measurement, why benchmark SM?
Using the right blog metrics
by Jay Baer on 2010/02/10 · 51 comments 16,640 views
in a analytics smarter & actionable KPIs,c corporate blogging,great guest posts
Every type of blog has a different set of appropriate KPIs, so you must understand why you are blogging, and which 3 metrics to use to measure your success.
Tagged as: analytics taking action, benchmarking, best metrics, blog metrics, effective metrics, free webinar, jay baer, measurement, social media measurement, why benchmark SM?
ComMetrics weekly review: eBookers to Twitter via Google
by Urs E. Gattiker on 2009/11/22 · 11 comments 14,453 views
ComMetrics Week in Review: eBookers brings spam to Twitter in a big way while Google invades privacy with Chrome. Plus, free tools and more!
Tagged as: blog metrics, c micro-blogging Twitter, eBookers, KPI, LinkedIn, measurement, ROI, social media monitoring, Twitter spam attack, Viade, why benchmark SM?, Xing
KPI experts’ top 5 secrets
by Urs E. Gattiker on 2009/09/17 · 29 comments 25,746 views
in a analytics taking action,b why benchmark analytics,c corporate blogging,e marketing 101 style matters
Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.
Tagged as: b why benchmark analytics, baseline measurement, benchmarking Twitter, black high heels, brand as business, brand monitoring, financial metrics, good practice best practice, KPI, operating metrics, social media activities, social media measurement, social media monitoring, social media tracking, Twitter effectiveness, Twitter mistakes, value drivers, why benchmark, why benchmark SM?, why ROI fails
ComMetrics weekly review: Data-theft to tweet-deaths via free tools
by Urs E. Gattiker on 2009/09/06 · 12 comments 11,820 views
in a analytics tools,social media diary,white papers checklists,white papers research
ComMetrics Week in Review: Why users of cloud computing services should worry and how social media analytics and brand monitoring must address ROI.
Tagged as: b why benchmark analytics, best practice, bettergovernance, brand monitoring, buzz marketing, carbonfootprint, ComMetrics Week in Review, Doha, eco-footprint, first2move, info2share, KPIs, metrics2watch, patch2do, policy2watch, social media measurement, social media monitoring, social media tracking, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, why benchmark SM?
Sentiment analysis for online content: Honest?
by Urs E. Gattiker on 2009/09/03 · 56 comments 37,122 views
in a analytics taking action,b why benchmark analytics,c blogging - case studies,c micro-blogging Twitter
Sentiment analysis is gaining in popularity, so we evaluated some sentiment analysis programs for Twitter, etc. Do they measure what they are supposed to? Did findings make sense? We report our disastrous findings.
Tagged as: b why benchmark analytics, best practice, brand monitoring, buzz marketing, KPIs, reliability, sentiment analysis, sentiment analysis software, sentiment indicators, social media measurement, social media metrics, social media monitoring, social media tracking, tools for sentiment analysis fail validity test, Twitter test, validity, why benchmark SM?
ComMetrics weekly review: Microsoft vs. Facebook vs. SAP
by Urs E. Gattiker on 2009/08/30 · 12 comments 10,176 views
in a analytics tools,d business ethics,d business regulation,social media diary
ComMetrics Week in Review – the way we saw the World Wide Web this week. Will Microsoft get away with the committing the 7 deadly sins? Why does SAP follow unethical business practices? Thanks to the Canadian Privacy Commissioner for getting Facebook to finally heel and respect its users’ rights! About time.
Tagged as: App Store, bettergovernance, business ethics, carbonfootprint, cash-for-clunkers, ComMetrics Media Diary, ComMetrics Social Media Diary, ComMetrics Week Ahead, ComMetrics Week in Review, eco-footprint, info2share, iPhone, media search engine, media tools, metrics2watch, patch2do, policy2watch, social media measurement, social media monitoring, social media tracking, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, why benchmark SM?, Windows 7
Will Twitter and Facebook save UBS?
by Urs E. Gattiker on 2009/08/07 · 14 comments 14,598 views
in b why benchmark failures,c corporate blogging,c micro-blogging Twitter,d business Fortune 500
Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that.
Tagged as: blogosphere, buzz marketing, c corporate blogging, c micro-blogging Twitter, client assets, corporate blog, corporate governance, Facebook, financial crisis, Fortune 100 companies, Friendfeed, Oswald Grübel, Qwerty keyboard, Rubik's Cube, social media measurement, standards, UBS, UBS hoax page on Facebook, why benchmark SM?