How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
Posts tagged as:
marketing buzz
Coca-Cola’s new marketing map – better?
by Urs E. Gattiker on 2014/02/24 · 10 comments 37,758 views
in e marketing 101 social media trendwatch,social media diary
ComMetrics weekly review: Customer relationship management
by Urs E. Gattiker on 2010/10/04 · 13 comments 8,897 views
Social media monitoring, social media strategy: And the winner is? Customer service often fails, and worse, white papers often fail to illuminate the real issues.
Tagged as: marketing buzz, micro-blogging, quality versus quantity, social media marketing, social media monitoring
Best business model: Free to use, pay to play
by ComMetrics Team on 2009/08/27 · 23 comments 16,449 views
in c corporate blogging,d business regulation,d business SME
The freemium model is a variant of free successfully used by Eudora Light (an email program launched 1988) that provides a core set of free features to all users. But as all freemium users have found, revenue must be generated to pay the piper. This is where Eudora failed and what might also lead to Twitter’s demise.
Tagged as: all things being equal, Apple iPhone, Arsenal, Barcelona, c micro-blogging Twitter, ceteris paribus, freeconomics, freemium, global brand, good practice, light version, Manchester United, marketing buzz, Nokia N97, pre-paid SIM cards, pro version, Real Madrid, revenue stream, risk management, social networks fail to make money, there is no free lunch, try for free pay to play
Microsoft vs. Google: Keep it simple, stupid
by Urs E. Gattiker on 2009/07/17 · 12 comments 10,056 views
in a analytics: rating and ranking - who's #1,b why benchmark successes
The KISS principle (Keep it simple, stupid) is needed to make an operating system or software work properly, including a great user interface and straightforward software code… but do either Microsoft or Google deliver? We tell you why both might fail the test.
Tagged as: benchmarking software, Chrome OS, cloud computing, Google Apps, Google Chrome, Internet Explorer, market dominance, marketing buzz, operating system, risk management, software usability, tools2watch, Toshiba customer service, trends2watch, Windows 7, Windows Vista