From the category archives:

a analytics: rating and ranking – who’s #1

My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!

In real estate, location is the be-all and end-all. In social media it is rankings, but can we trust them?

History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.

Fostering engagement in a world where increasingly fewer people have the time: a systematic approach for scoring your conversation – how do you rank?

Retweets of research conducted by Gallup or Harris are not a proxy for trust. Our 3 tips for separating the wheat from the chaff in the research department.

Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.

Social media metrics, ambush marketing DOs and DON’Ts: Gillette tries to repeat Wilhelm Tell’s feat, get a social media investment through best practice and more.

Effective and efficient social media metrics result in actions that boost social media ROI. We outline four risks that must be managed on the road to success.

Effective SEO is important to get high search engine rankings for any website. These hands-on tips reduce the time needed to improve SEO with WordPress.

How cloud computing affects your digital data rights… Considering Amazon’s thoughtless decision to delete unauthorized copies of a George Orwell classic from its customers’ Kindles, caution is desperately required.