How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
Posts tagged as:
KPI
Coca-Cola’s new marketing map – better?
by Urs E. Gattiker on 2014/02/24 · 10 comments 37,767 views
in e marketing 101 social media trendwatch,social media diary
Expert bloggers’ top 5 secrets
by Urs E. Gattiker on 2013/12/12 13,985 views
Are Darren Rowse, Jeff Bullas and Jeremiah Owyang great bloggers or just great self-promoters? We share the tricks of the trade.
Tagged as: 2013 BBC Reith Lectures, art teaches bloggers, best practice, buzz marketing, Darren Rowse, Grayson Perry, Jeff Bullas, Jeremiah Owyang, KPI, Playing to the Gallery, ROI, self promotion, TED conference, TEDx conference
Social Media Examiner: Do reader comments add value?
by Urs E. Gattiker on 2013/10/27 · 18 comments 44,144 views
What does this blog do better than many others, including mine? We share the secrets of what can we learn from them.
Tagged as: big data, branding, buzz marketing, cost-benefit analysis, CyTRAP BlogRank, KPI, Marketing Mix, measure for impact, ROI, social buzz, Social Media Examiner, strategy, valuable content, viral marketing
Daimler blog: Reader comment ROI, anyone?
by Urs E. Gattiker on 2013/10/06 · 9 comments 20,671 views
When should commenting on a blog entry be turned off? Considering time spent moderating comments, what is the return on investment (ROI)?
Tagged as: Accenture, branding, Budget, corporate communication, cost-benefit analysis, Daimler blog, KPI, Marketing Mix, ROI, Social Media Examiner, strategy, UBS
Google Analytics: 5 steps for better success
by Dane John Cobain on 2013/08/13 · 7 comments 20,104 views
in a analytics tools,great guest posts,white papers checklists
Many use Google Analytics, but are we all using it smartly? These 5 tips will help you get more out of your monitoring efforts.
Tagged as: benchmark, best practice, BlogRank, checklist, data analytics, john wanamaker, Key Performance Indicator, KPI, ROI, SEO strategy, social media metrics, social media monitoring, strategy
Going viral with impactful infographics
by Urs E. Gattiker on 2013/07/14 11,903 views
in b why data and infographics help,e marketing 101 serving a need,white papers checklists
What makes a great infographic? How do you make it go viral? 10 warning signs your infographic will sink.
Tagged as: benchmark, best practice, corporate communication, corporate strategy, creating buzz, great marketing tool, KPI, measure for impact, ROI, social media, viral marketing
CEO blogs: Passion, not fashion!
by Urs E. Gattiker on 2013/07/01 · 6 comments 11,008 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500
Corporate blogging: 3 things successful CEOs do differently to make their blog interesting.
Tagged as: 900:98:1.5:05 rule of social engagement, best practice, black high heels, blog engagement, blog metrics, CEO blog benchmark, corporate blog, Daniel L. Doctoroff, Dr Tianyi (TJ) Jiang, KPI, shoe laces, target audience, time budget, viral marketing, why benchmark SM?, word of mouth marketing
Why I love social media monitoring
by Urs E. Gattiker on 2013/06/10 11,794 views
in a analytics taking action,a dos and don'ts,b why benchmark analytics
4 lessons to help you look smart next time you present social media monitoring data to management.
Tagged as: benchmark, best practice, BlogRank, data analytics, defining term, Key Performance Indicator, KPI, social media metrics
Super Bowl: Is digital changing Coca-Cola’s choices?
by Urs E. Gattiker on 2013/01/27 · 2 comments 9,709 views
Plenty of cola, beer and car ads with a social media extravaganza. Here are the stats that matter.
Tagged as: benchmark, best practice, buzz marketing, engagement, KPI, media metrics, social media measurement, social media monitoring, sport, Super Bowl, TV audience, Wom, WOM marketing, word of mouth marketing
Why a cartoon may change e-books [infographic]
by Urs E. Gattiker on 2012/09/19 · 22 comments 16,947 views
in b why data and infographics help,e marketing 101 KISS,social media diary
Judge approves US$69 million e-book settlement from Dept. of Justice. Amazon’s discount pricing strategy will continue to squeeze profit margins while list prices climb.
Tagged as: Amazon, Apple, best approach, best practice, best solution, buzz marketing, case study, DoJ case, e-book, infographic, Kindle, KPI, market share, measure for impact, measurement, oligopoly, ROI, social media marketing