Data and mobile communications giants are growing. This systemic risk – too big to fail, bail me out – may result in another financial crisis – this time in the digital realm.
Posts tagged as:
brand monitoring
2010 trends: Data and mobile communication
by Urs E. Gattiker on 2009/11/05 · 59 comments 17,196 views
ComMetrics weekly review: FTC to marketing via Twitter
by Urs E. Gattiker on 2009/10/11 · 11 comments 8,148 views
in c corporate blogging,social media diary,white papers research
ComMetrics Week in Review: FTC creates double-standard for bloggers, Twitter helps customer engagement, re-focus on inbound marketing. Plus free tools and more!
Tagged as: backchannel on Twitter, brand monitoring, celebrity endorsement, email Marketing, FTC, social media measurement, social media strategy for recruiting, WordPress plugins
KPI experts’ top 5 secrets
by Urs E. Gattiker on 2009/09/17 · 29 comments 25,760 views
in a analytics taking action,b why benchmark analytics,c corporate blogging,e marketing 101 style matters
Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.
Tagged as: b why benchmark analytics, baseline measurement, benchmarking Twitter, black high heels, brand as business, brand monitoring, financial metrics, good practice best practice, KPI, operating metrics, social media activities, social media measurement, social media monitoring, social media tracking, Twitter effectiveness, Twitter mistakes, value drivers, why benchmark, why benchmark SM?, why ROI fails
ComMetrics weekly review: NFL bans Twitter, now with adverts
by Urs E. Gattiker on 2009/09/13 · 12 comments 9,579 views
in d business wef davos,social media diary,white papers research
ComMetrics Week in Review: Why Facebook users should get a life, Twitter getting into advertising …. maybe, Google exploiting your data to do behavioral-based advertising… and more about social media monitoring.
Tagged as: benchmark, benchmark software, best practice, bettergovernance, bottom line, brand monitoring, carbonfootprint, eco-footprint, first2move, Google AdWords now personalized, info2share, KPI, metrics2watch, Monday Night Football, NFL bans tweets, patch2do, policy2watch, social media, social media analytics, social media measurement, social media monitoring, social media tracking, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch
ComMetrics weekly review: Data-theft to tweet-deaths via free tools
by Urs E. Gattiker on 2009/09/06 · 12 comments 11,823 views
in a analytics tools,social media diary,white papers checklists,white papers research
ComMetrics Week in Review: Why users of cloud computing services should worry and how social media analytics and brand monitoring must address ROI.
Tagged as: b why benchmark analytics, best practice, bettergovernance, brand monitoring, buzz marketing, carbonfootprint, ComMetrics Week in Review, Doha, eco-footprint, first2move, info2share, KPIs, metrics2watch, patch2do, policy2watch, social media measurement, social media monitoring, social media tracking, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, why benchmark SM?
Sentiment analysis for online content: Honest?
by Urs E. Gattiker on 2009/09/03 · 56 comments 37,128 views
in a analytics taking action,b why benchmark analytics,c blogging - case studies,c micro-blogging Twitter
Sentiment analysis is gaining in popularity, so we evaluated some sentiment analysis programs for Twitter, etc. Do they measure what they are supposed to? Did findings make sense? We report our disastrous findings.
Tagged as: b why benchmark analytics, best practice, brand monitoring, buzz marketing, KPIs, reliability, sentiment analysis, sentiment analysis software, sentiment indicators, social media measurement, social media metrics, social media monitoring, social media tracking, tools for sentiment analysis fail validity test, Twitter test, validity, why benchmark SM?