Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.
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b why benchmark analytics,
baseline measurement,
benchmarking Twitter,
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KPI,
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social media activities,
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why ROI fails
Using metrics for assessing your social media efforts can be a disaster. Worst is when making some unnecesary mistakes, thereby wasting your and your customer’s time. These errors could even upset some important people. Social Media is made up of an easy to use toolset that allows people and small companies to communicate using different […]
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c micro-blogging Twitter,
cultural diversity,
Danish cartoons,
pace of life,
predictors of personality traits,
Prophet Muhammad,
ropes to skip,
tweets,
Twitter content,
Twitter mistakes,
Twitter spam attack