Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Posts tagged as:
social media influence
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 30,023 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Twitter: Glorified autoresponder?
by Urs E. Gattiker on 2010/06/09 · 14 comments 11,361 views
in c micro-blogging Twitter,d business Fortune 500,d business SME
Does running special deals and promotions while offering incentives to your Twitter followers increase your net worth? Will your best clients participate? Doubtful…
Tagged as: best practice, Bob the Builder, buzz marketing, Pepsi, ropes to skip, social media influence, twitter
Building a social networking reputation: 4 golden rules
by Urs E. Gattiker on 2010/05/19 · 41 comments 14,184 views
Success is about being able to make yourself visible within social groups to help you gain a reputation. Here are 4 tips that help you get there.
Tagged as: effective networking, John F. Kennedy, measurement, media metrics, networking groups, ropes to skip, social media influence, social networking
Forget inbound marketing, engagement is key
by Urs E. Gattiker on 2010/05/12 · 12 comments 10,011 views
in b why benchmark successes,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need
Everybody wants a million followers on Twitter or Facebook, but most can only dream of such numbers. What factors are critical for better follower-engagement?
Tagged as: best practice, Bill Gates, buzz marketing, Facebook, SM monitoring group on Xing, social media buzz, social media influence, twitter
ComMetrics weekly review: Highs, lows and oddities in social media
by Urs E. Gattiker on 2010/05/10 · 14 comments 8,743 views
The ComMetrics social media diary is our summary of who we met in the social media space, as well as marketing buzz, metrics trends and tidbits worth sharing.
Tagged as: actionable metrics, benchmark, best practice, buzz marketing, ComMetrics weekly SM review, social media buzz, social media influence, social media measurement, why benchmark SM?
Social media metrics: 5 critical steps to success
by Urs E. Gattiker on 2010/04/07 · 14 comments 14,603 views
in a analytics smarter & actionable KPIs,b why benchmark analytics
What do you want: useless vanity metrics or data that convinces your boss and helps improve your social media impact? You can get there in 5 easy steps.
Tagged as: best metrics, best practice, cost-benefit analytis, KPI, measurement problems, media measurement, qualitative measures, quantitative measures, social media influence, social media measurement, statistical pattern
Bloggers: Can I trust you?
by Urs E. Gattiker on 2010/01/06 · 22 comments 21,719 views
in b why benchmark failures,c blogging - case studies,d business ethics,e marketing 101 style matters
This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.
Tagged as: actionable metrics, business ethics, full disclosure, LeWeb, social media influence, transparency in business, trust, vanity metrics
ComMetrics weekly review: Taliban to IBM via Microsoft
by Urs E. Gattiker on 2009/12/20 · 19 comments 12,898 views
Who says you cannot get Twitter to teach Microsoft new tricks? IBM and Facebook’s research projects reveal great insights, plus free tools and more!
Tagged as: a analytics taking action, buzz marketing, c micro-blogging Twitter, media monitoring group, Microsoft Powerpoint, research, social media, social media influence, social media measurement, social media monitoring
3 lessons for bloggers: Fashion, BP and the FTC
by Urs E. Gattiker on 2009/10/08 · 14 comments 22,490 views
in c corporate blogging,d business ethics,d business regulation,e marketing 101 style matters
Transparency is needed in business. The US FTC’s new blog-endorsement regulations strive to achieve it but fail miserably. We tell you how.
Tagged as: 2010 Spring Fashion Week, a analytics taking action, benchmark, blogger advertising, blogger endorsement, celebrity endorsement, FTC bloger guideline, FTC guide, high heels, Milan Fashion Week, see-through garments, social media influence, standards, testimonial advertisement, transparency in business
three metrics: Influence, impact and outcome
by Urs E. Gattiker on 2008/07/16 · 2 comments 1 views
Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus. This trend has resulted in a growing interest in measurements and metrics that are supposed to help assess one’s progress in the use of social media for brand building, communicating and so on. […]
Tagged as: benchmarking, benchmarking software, impact, indicators, John Culberson, measuring impact, media metrics, return on blogging, social media influence, U.S. Congressmen John Culberson