What does this blog do better than many others, including mine? We share the secrets of what can we learn from them.
From the category archives:
c corporate blogging
Social Media Examiner: Do reader comments add value?
by Urs E. Gattiker on 2013/10/27 · 18 comments 44,144 views
Daimler blog: Reader comment ROI, anyone?
by Urs E. Gattiker on 2013/10/06 · 9 comments 20,671 views
When should commenting on a blog entry be turned off? Considering time spent moderating comments, what is the return on investment (ROI)?
Tagged as: Accenture, branding, Budget, corporate communication, cost-benefit analysis, Daimler blog, KPI, Marketing Mix, ROI, Social Media Examiner, strategy, UBS
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 57 comments 16,104 views
Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
Tagged as: best practice, brand building, macro conversion, media metrics, micro conversion, money for nothing, reputation, ROI, ropes to skip, sCRM, SEO, SME, social media marketing, social media measurement, target audience, viral marketing, why benchmark
Going viral? 4 must-haves
by Urs E. Gattiker on 2012/03/04 · 45 comments 19,664 views
in c corporate blogging,c micro-blogging Twitter,e marketing 101 social media trendwatch,social media diary
Viral marketing and ROI is the question. We explain 4 things that will help create more buzz for your video.
Tagged as: 'sin free' seduction, Carla Bruni-Sarkozy, cause marketing, Cebit, Chrysler, Clint Eastwood, Gillette, McDonalds, Red Bull, Roger Federer, SalesForce, social media cause campaign, Super Bowl
2011 trends: ROI and what social media is NOT
by Urs E. Gattiker on 2011/01/20 · 22 comments 12,060 views
in a dos and don'ts,c corporate blogging,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 facts that show how little social media changes, while making things more difficult.
Tagged as: customer engagement, opportunity costs, quality management, risk management, social media best practice, social media buzz, social media ROI, social networking, social networks, twitter
ComMetrics weekly review: Facebook, Naoto Kan and Fortune 500 blogs
by Urs E. Gattiker on 2010/12/06 · 18 comments 11,569 views
in a analytics tools,a dos and don'ts,c corporate blogging,d business ethics,d business Fortune 500,f standards - client focus, customer exp.,social media diary
Social media monitoring, social media strategy: protecting trademarks on Facebook, Japan’s blogging prime minister and Fortune 500 blogs – lessons learned.
Tagged as: benchmark test, ComMetrics Health Check, corporate governance, customer engagement, customer relationship management, media metrics, monitoring tools, property rights, return on investment, risk management, social media best practice, social media savvy politicians, webinar
5 corporate blogging trends for 2011
by Daniel Shorten on 2010/11/03 · 23 comments 13,534 views
in c corporate blogging,f standards - client focus, customer exp.
Writing blog posts is ever more considered to result in better customer relationship management. We show you what challenges await you for next year.
Tagged as: benchmark test, corporate governance, luxury brands, media metrics, media trends, mobile communication, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, trendwatch, webinar, woman power
4 ways to foster dialogue with corporate blogs
by Urs E. Gattiker on 2010/10/06 · 21 comments 80,327 views
in a analytics smarter & actionable KPIs,a dos and don'ts,c corporate blogging
Social media monitoring, social media strategy: Who is winning? Key definitions from KPI experts to help you find your way and improve social media performance.
Tagged as: best practice, checklist, corporate blog, social media marketing, social media monitoring, Twitter monitoring
ComMetrics social media checklist: 12 crucial DOs
by Urs E. Gattiker on 2010/09/08 · 12 comments 11,462 views
in a dos and don'ts,c corporate blogging,d business failures
ComMetrics weekly review: 7 roads to a social media flop
by Urs E. Gattiker on 2010/08/30 · 15 comments 12,092 views
in a analytics: rating and ranking - who's #1,b why benchmark failures,b why benchmark successes,c corporate blogging,social media diary
Social media metrics, ambush marketing DOs and DON’Ts: Gillette tries to repeat Wilhelm Tell’s feat, get a social media investment through best practice and more.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing