Social media monitoring and marketing: The 900-98-1.5-0.5 rule helps clients embrace the ‘free to use, pay to play’ concept and limit opportunity costs.
Posts tagged as:
actionable metrics
Why the boss thinks 125,000 monthly pageviews mean failure
by Urs E. Gattiker on 2011/01/27 · 18 comments 11,274 views
Boosting ROI through social media measurement
by Urs E. Gattiker on 2010/06/30 · 25 comments 11,318 views
in a analytics smarter & actionable KPIs,a analytics taking action
Examples illustrate how a better understanding of the relationship between operating metrics and social media activities can affect your company’s bottom line.
Tagged as: actionable insights, actionable metrics, Key Performance Indicator, KPI, ROI, social media marketing, social media measurement, social media monitoring, social media ROI
4 tips for successful tweeting
by Urs E. Gattiker on 2010/05/26 · 20 comments 8,827 views
Dedicated followers are actually interested in your tweets. Perseverance and providing regular content that is valuable to your followers is critical to success.
Tagged as: actionable metrics, benchmark, critical steps tweet, followers, free subscription, key performance indicators, KPI, media metrics, success tip, target audience, text messaging, tweets
ComMetrics weekly review: Highs, lows and oddities in social media
by Urs E. Gattiker on 2010/05/10 · 14 comments 8,739 views
The ComMetrics social media diary is our summary of who we met in the social media space, as well as marketing buzz, metrics trends and tidbits worth sharing.
Tagged as: actionable metrics, benchmark, best practice, buzz marketing, ComMetrics weekly SM review, social media buzz, social media influence, social media measurement, why benchmark SM?
4 things Mom forgot about social media
by Urs E. Gattiker on 2010/04/28 · 16 comments 9,877 views
Is your corporate social media strategy working? Are you maybe inundating clients with unnecessary chatter? Are they getting burned out and no longer engaging?
Tagged as: actionable metrics, best metrics, best practice, buzz marketing, measurement, social media measurement, social media strategy
Bloggers: Can I trust you?
by Urs E. Gattiker on 2010/01/06 · 22 comments 21,715 views
in b why benchmark failures,c blogging - case studies,d business ethics,e marketing 101 style matters
This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.
Tagged as: actionable metrics, business ethics, full disclosure, LeWeb, social media influence, transparency in business, trust, vanity metrics
ComMetrics weekly review: Friendfeed to Berlusconi
by Urs E. Gattiker on 2009/08/09 · 13 comments 10,220 views
ComMetrics Week in Review – the way we saw the World Wide Web this week. Is it tech-savvy or foolishness that Oscar Grübel avoids using social media to save UBS while Silvio Berlusconi has more pictures taken of his sexual escapades to bolster his image? The mind boggles.
Tagged as: actionable metrics, Berlusconi, best practice, bettergovernance, c micro-blogging Twitter, carbonfootprint, eco-footprint, Facebook, humor satire, info2share, metrics2watch, MyComMetrics, patch2do, policy2watch, Putin, standards, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, WEF, WEFdavos, World Economic Forum, zero-day vulnerability
ComMetrics weekly review: Nikon to Wii via Yahoo!
by Urs E. Gattiker on 2009/08/02 · 14 comments 14,559 views
ComMetrics Week in Review – the way we saw the World Wide Web this week. Is it tech-savvy or foolishness that Yahoo! is getting into bed with Microsoft? Meanwhile, researchers reveal Google Android and Windows Mobile smartphones, as well as iPhones, can be hacked. Oh goody.
Tagged as: actionable metrics, best practice, bettergovernance, c micro-blogging Twitter, carbonfootprint, eco-footprint, info2share, metrics2watch, MyComMetrics, patch2do, Pikachu, Pokemon, policy2watch, standards, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, zero-day vulnerability
ComMetrics weekly review: White House to Adobe
by Urs E. Gattiker on 2009/07/26 · 7 comments 10,213 views
in d business ethics,d business regulation,e marketing 101 serving a need,social media diary
ComMetrics Week in Review – the way we saw the World Wide Web this week: financial greed driving Porsche to the abyss while Adobe shows irresponsibility with its clients’ security.
Tagged as: actionable metrics, best practice, bettergovernance, bizethics, business ethics, c micro-blogging Twitter, carbonfootprint, eco-footprint, info2share, InfoSec, metrics2watch, MyComMetrics, patch2do, policy2watch, standards, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, WEF, World Economic Forum, zero-day vulnerability
ComMetrics weekly review: Facebook to Morgan Stanley
by Urs E. Gattiker on 2009/07/19 · 8 comments 10,311 views
ComMetrics Week in Review – riding out the financial storm by steering a steady course – brings you the most interesting links we came across this week on the web.
Tagged as: actionable metrics, best practice, bettergovernance, c micro-blogging Twitter, carbonfootprint, eco-footprint, Facebook, info2share, metrics2watch, MyComMetrics, patch2do, policy2watch, privacy commissioner, standards, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, WEF, WEFdavos, World Economic Forum, zero-day vulnerability