Luxury brands are embracing corporate blogging, Facebook, Twitter and YouTube. This post explains why engaging with 20-somethings through social media is a must.
Posts tagged as:
blogosphere
4 rules for social media success: Luxury brands
by Urs E. Gattiker on 2009/10/29 · 85 comments 23,545 views
in c corporate blogging,e marketing 101 serving a need,e marketing 101 style matters
Will Twitter and Facebook save UBS?
by Urs E. Gattiker on 2009/08/07 · 14 comments 14,603 views
in b why benchmark failures,c corporate blogging,c micro-blogging Twitter,d business Fortune 500
Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that.
Tagged as: blogosphere, buzz marketing, c corporate blogging, c micro-blogging Twitter, client assets, corporate blog, corporate governance, Facebook, financial crisis, Fortune 100 companies, Friendfeed, Oswald Grübel, Qwerty keyboard, Rubik's Cube, social media measurement, standards, UBS, UBS hoax page on Facebook, why benchmark SM?
TV Guide and Business Week: Twins?
by Urs E. Gattiker on 2009/07/22 · 9 comments 11,064 views
in b why benchmark failures,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need
Struggling to survive in the digital world, TV Guide got sold for $1, while Business Week is embarking on various social media initiatives to harness its readership on- and off-line. We explain their lack of success.
Tagged as: advertising revenue, blogosphere, Business Exchange, Business Week, c micro-blogging Twitter, editorial content, financial crisis, global audience, market niche, micro-blogging, printed media, publishers information bureau, TV Guide
first steps on the way to build brand while blogging like a pro
by Urs E. Gattiker on 2008/02/27 1 views
This post addresses goals 1-4. A follow up post will discuss goals more If you intend to make money from advertising on your site (e.g., with Google ads) or to sell books, this post will not interest you. If you are blogging for your own pleasure – maybe this is interesting. However, if you are […]
Tagged as: blogosphere, brand building, buzz marketing, ComMetrics, CyTRAP Labs, measurement, smarter benchmarks, social media, sucessful blogging, target audience, type of content
c top corporate blogs or how to arrive at such list: asking for feedback from bloggers
by Urs E. Gattiker on 2008/02/25 1 views
We all know that one must watch for cultural (e.g., religion, language) and commercial (e.g., no credit cards used here) differences. As well, technical factors could result in different usability or interface requirements across countries. Last week we brought you: b – browser usage varies enormously – ignore Firefox at your peril where we addressed […]
Tagged as: benchmark, blogosphere, buzz marketing, ComMetrics, CyTRAP Labs, measurement, ranking blogs, social media, top bloggers, top blogging CEOs, top marketing blogs
who are the top blogging coaches, presidents and CEOs?
by Urs E. Gattiker on 2008/02/22 1 views
Reading the above headline, the question comes up if it is the twilight of the blogs or rather whether it is actually the dawn. Read on for the answer and no it is way beyond the Clinton vs. Obama battle in the U.S. And no, the answer is not that easy but here is a […]
Tagged as: benchmark, blogosphere, Bundesliga, buzz marketing, ComMetrics, CyTRAP Labs, Darragh MacAnthony, English Premier League, Euro 2008, Fouad al-Farhan, frigator, measurement, Mohammad-Ali Abtahi, Peterborough United, President Mahmoud Ahmadi-Nejad, Primera División, top blogging
Getting sued for ranking lawyers: Avvo.com wins court battle
by Urs E. Gattiker on 2008/01/31 1 views
While Avvo.com ratings are useless at best, the judge felt, ratings and reviews are, by their very nature, subjective and debatable. To the extent that the plaintiffs lawsuit has focused a spotlight on how ludicrous the rating of attorneys (and judges) has become, more power to them but…. Should American lawyers be exposed to consumer […]
Tagged as: Avvo ratings, benchmark, blogosphere, Case No. C07-0920RSL, ComMetrics, ComMetrics.com, CyTRAP Labs, First Amendment, Global MBA rankings from the Financial Times, info.CyTRAP.eu, interpretation of data, measurement, measurement tools, objectively verifiable data, research bias, ROI, ROI of social media, SEO marketing, social media, subjective assessment, U.S. District Court Dismisses Case Against Avvo, usability
Business school rankings from the Financial Times: Do we need them?
by Urs E. Gattiker on 2008/01/30 1 views
2010-12-06 Update – various links added and tidbits here and there. The study of business is afflicted by confusion between: – the results of a survey of what people think about the world and – a survey of what the world is really like. Newspapers, broadcasters and consultants will start to distinguish bogus surveys from […]
Tagged as: assessment, benchmark, blogosphere, business education, college rankings reformed, ComMetrics, ComMetrics.com, CyTRAP Labs, do we need MBA rankings, Fionancial Times Global MBA Rankings, global MBA rankings, higher education, IMD, info.CyTRAP.eu, John Kay, learning, measurement, measurement tools, outcomes, ROI, ROI of social media, SEO marketing, social media, Ursula Milton, US News & World Report America's Best Colleges, usability, Wharton
bloggers can have too much influence: Saudi jails Fouad al-Farhan
by Urs E. Gattiker on 2008/01/16 1 views
caught in a web of censorship in corporate social media we often focus on ROI – but blogging for freedom, accurate news reporting and people’s rights can hardly be measured using return-on-investment as a benchmark Searching for freedom, dignity, justice, equality, Shura and all the remaining Islamic values which are missing… may be far more […]
Tagged as: benchmark, blogging in Saudi Arabia, blogosphere, civil liberties, ComMetrics, ComMetrics.com, conversation marketing, CyTRAP Labs, Fouad al-Farhan, info.CyTRAP.eu, measurement, measurement tools, ROI, ROI of social media, SEO marketing, social media, usability, web censorship
the mission of ComMetrics
by ComMetrics Team on 2008/01/15 · 1 comment 1 views
in a analytics taking action,a analytics: rating and ranking - who's #1,a dos and don'ts,b why benchmark analytics,b why benchmark successes,e marketing 101 KISS,e marketing 101 serving a need,f standards - client focus, customer exp.
about ComMetrics contact us follow us on Twitter not another blog our business model why benchmark In corporate settings one is sometimes asked 2 questions about social media, namely: 1) what does success look like, and 2) how do we show this to our management? ComMetrics is about answering the above two questions for management. […]
Tagged as: benchmark, blogosphere, ComMetrics, ComMetrics.com, CyTRAP Labs, info.CyTRAP.eu, measurement, measurement tools, ROI, ROI of social media, SEO marketing, social media, usability