Most rankings do not measure what matters, such as whether the cost of a degree is worth it – find out which ones do measure what matters.
Posts tagged as:
why benchmark
Business analytics: Arbitrary rankings, anyone?
by Urs E. Gattiker on 2012/11/22 · 15 comments 17,240 views
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 57 comments 16,100 views
Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
Tagged as: best practice, brand building, macro conversion, media metrics, micro conversion, money for nothing, reputation, ROI, ropes to skip, sCRM, SEO, SME, social media marketing, social media measurement, target audience, viral marketing, why benchmark
Twitter lists: Could your usage improve?
by Urs E. Gattiker on 2011/06/08 · 9 comments 9,811 views
This tip-filled guide addresses how Twitter lists can help us keep track of the intel we need to do our jobs better.
Tagged as: build social capital, client engagement, Facebook, LinkedIn, social capital, social media measurement, social networking, think outside the box, time management, twitter, why benchmark, Xing
LinkedIn: ROI quo vadis?
by Urs E. Gattiker on 2011/05/23 · 15 comments 9,699 views
in b why benchmark successes,c social capital,social media diary
LinkedIn had the biggest tech company initial public offering since Google (2004), which made US$15.4 million in 2010. Hmm… Methinks another bubble looms, no?
Tagged as: AOL, Bebo, build social capital, Facebook, initial public offering, LinkedIn, ROI, shareholder value, social capital, social media measurement, social networking, why benchmark, Xing
Why does engagement fail?
by Urs E. Gattiker on 2011/05/16 · 14 comments 12,409 views
in a dos and don'ts,c social capital,e marketing 101 social media trendwatch
Social media has drastically improved our time use and how we engage with clients. NOT! Find out why and how we changed to improve our ROI (return on investment).
Tagged as: build social capital, client engagement, Desperados, Facebook, Heineken, LinkedIn, social capital, social media measurement, social networking, think outside the box, time management, twitter, why benchmark, Xing
Social media in crisis: 3 steps to turn the tide
by Urs E. Gattiker on 2011/04/25 · 18 comments 11,459 views
in a dos and don'ts,e marketing 101 social media trendwatch,social media diary,white papers research
Social media has drastically improved our use of time and how we find solutions… NOT! Find out why and how to make it a reality for you and your organization.
Tagged as: assessment tests, client engagement, Google preferences, scientific discovery process, social media measurement, think outside the box, why benchmark
Facebook: Friending, unfriending and being naked
by Urs E. Gattiker on 2010/10/13 · 20 comments 13,930 views
in a analytics smarter & actionable KPIs,white papers research
Social media monitoring, social media strategy: Who is winning the ‘PR vs. social media’ war? How to be ahead of the competition.
Tagged as: best practice, Facebook user behavior, online education, online research, social media marketing, social media monitoring, why benchmark
KPI experts’ top 5 secrets
by Urs E. Gattiker on 2009/09/17 · 29 comments 25,754 views
in a analytics taking action,b why benchmark analytics,c corporate blogging,e marketing 101 style matters
Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.
Tagged as: b why benchmark analytics, baseline measurement, benchmarking Twitter, black high heels, brand as business, brand monitoring, financial metrics, good practice best practice, KPI, operating metrics, social media activities, social media measurement, social media monitoring, social media tracking, Twitter effectiveness, Twitter mistakes, value drivers, why benchmark, why benchmark SM?, why ROI fails
WEF Global Competitiveness Report fails
by Urs E. Gattiker on 2009/09/10 · 9 comments 11,413 views
Do the educational benchmarks used by the WEF’s Report qualify as effective Key Performance Indicators (KPIs) and help explain how expenditures account for high youth unemployment? We show you how the report fails.
Tagged as: Australian Bureau of Statistics, b why benchmark analytics, benchmark, benchmark report, benchmnark data, Bologna reform, d business wef davos, dual-system, Global Competitiveness Report, Gross National Income, human capital, Key Performance Indicator, KPI, labor market policy, primary education, SECO, skill set, State Secretariat for Economic Affairs, Statistics Canada, tertiary education, underutilisation in the economic downturn, WEF 2010, wef global competitiveness index, why benchmark, World Economic Forum, youth underutilisation, youth unemployment
Engaging comments: Where is the beef?
by Urs E. Gattiker on 2010/02/03 · 40 comments 35,559 views
in e marketing 101 serving a need,e marketing 101 style matters
Blog comments still matter and every blogger cares about comment quality. Clara from Wendy’s shares her insights for getting more quality comments for your blog.
Tagged as: benchmarking, blog comments, building relationships, building trust, clara peller, fostering engagement, measurement, ranking blogs, twitter, user experience, why benchmark