In real estate, location is the be-all and end-all. In social media it is rankings, but can we trust them?
Posts tagged as:
Milan Fashion Week
Voodoo metrics: Facing the music
by Urs E. Gattiker on 2013/01/15 · 2 comments 8,140 views
in a analytics: rating and ranking - who's #1,a dos and don'ts
3 lessons for bloggers: Fashion, BP and the FTC
by Urs E. Gattiker on 2009/10/08 · 14 comments 22,487 views
in c corporate blogging,d business ethics,d business regulation,e marketing 101 style matters
Transparency is needed in business. The US FTC’s new blog-endorsement regulations strive to achieve it but fail miserably. We tell you how.
Tagged as: 2010 Spring Fashion Week, a analytics taking action, benchmark, blogger advertising, blogger endorsement, celebrity endorsement, FTC bloger guideline, FTC guide, high heels, Milan Fashion Week, see-through garments, social media influence, standards, testimonial advertisement, transparency in business
Paris Fashion to organize Davos 2010
by Urs E. Gattiker on 2009/02/07 · 8 comments 15,159 views
in d business wef davos,e marketing 101 serving a need,e marketing 101 style matters
While designers lived their dreams at last week’s Paris Fashion shows, people in Davos were concerned about world leaders losing their grip. In the hope of getting more creative solutions for the post-crisis world next year, organizers are considering combining WEF and Paris Fashion in 2010.
Tagged as: Angela Merkel, Armani Privé, Barrrack Obama, Bruno Frisoni, Caterpillar, Chanel, Christian Diro, couture stilettos, Davos, e marketing 101 style matters, Eli Saab, Evian, Gordon Brown, Hugo Boss, Jean Paul Givenchy, Karld Lagerfeld, Klaus Schwab, Louis Vuitton, Milan Fashion Week, moral compass, Nestlé, Paris couture shows, Paris Fashion week, Paul Smith, paying cash for trash, Perrier, Philips, Roger Vivier, sexy, Simon Peres, stiletto heels, strikes, Taro Aso, US government debt, Valerie Jarrett, Vladimir Putin, WEF, Wen Jiabao, World Economic Form, yes we can
4 Lessons we can Learn from Mercedes-Benz, AOL and Wells Fargo
by Urs E. Gattiker on 2008/03/26 1 views
They all left Second Life after internal benchmarking exercises showed things were not going so well. Usually we say – name, content and brand matter – everything else is frosting. However, as the experiences of famous brands with Second Life demonstrate, brand is not everything in the virtual world. Instead, changing the act regularly, offering […]
Tagged as: advertising, AOL, benchmarking, buzz marketing, Coke's virtual world, cokestudios, ComMetrics, failure, Mercedes-Benz, Milan Fashion Week, mycoke, Second Life, social media influence, virtual world, Wells Fargo
Milan Fashion Week: feels like doing the time warp all over
by Urs E. Gattiker on 2008/03/05 1 views
It is not where you start from that is important, it is where you end up as illustrated here: Paris Fashion to organize Davos 2010 Doing things in style – stiletto heels and Tahitian shades If fashion teaches us anything it is that: any era-defining cultural event, style or catchphrase will always reappear in some […]
Tagged as: benchmark, buzz marketing, ComMetrics, Emilio Pucci, Fendi, Gucci, market niche, Marni, Milan Fashion Week