Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.
Posts tagged as:
Twitter effectiveness
KPI experts’ top 5 secrets
by Urs E. Gattiker on 2009/09/17 · 29 comments 25,743 views
in a analytics taking action,b why benchmark analytics,c corporate blogging,e marketing 101 style matters
Scotiabank: What’s the big idea?
by Urs E. Gattiker on 2009/01/15 1 views
The current financial crisis illustrates that using social communities to improve your bottom line is a great idea. While it is too late for Waterford Wedgewood, Scotiabank’s social media efforts seem to be flaundering and need a real shake up to be rescued from the brink of disaster. In the age of distraction, the bank’s online community for small business customers fails to gain a real foothold.
Tagged as: blog metrics, blog usefulness, corporate blog, financial crisis, FT ComMetrics Blog Index, HSBC, macroeconomic conditions, MyVault, social media measurement, Twitter effectiveness, Waterford Wedgewood, why benchmark SM?, Woolworths
Saving time with Twitter
by Urs E. Gattiker on 2009/01/11 · 13 comments 1 views
Your attention, please! I need you to focus on this tweet now. In an economy where consumers have an attention deficit problem, communicating via Twitter may just be more of the same while failing to get your customers’ attention.
Tagged as: c micro-blogging Twitter, micro-blogging, social media measurement, Twitter effectiveness, Twitter usefulness, why benchmark SM?
best 101 Twitter tools
by Urs E. Gattiker on 2008/12/16 · 71 comments 1 views
Twitter – how useful is it to your work? Being more effective requires you taking advantage of some of the Twitter tools listed here – the choice is yours.
Tagged as: BlackBerry, c micro-blogging Twitter, Facebook, Identi.ca, iPhone, social media measurement, social networking, tools2watch, Twitter effectiveness, Twitter tools, Twitter usefulness, wasting time, why benchmark SM?, WordPress