Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.
Posts tagged as:
operating metrics
Why do social media audits fail?
by Urs E. Gattiker on 2011/05/09 · 16 comments 16,103 views
SMART metrics with a BANG: 4 secrets
by Urs E. Gattiker on 2011/05/02 · 13 comments 10,174 views
in a analytics smarter & actionable KPIs,a analytics taking action,b why benchmark analytics,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.
Tagged as: BANG, Key Performance Indicator, most important drivers, operating metrics, Prince William and Kate Middleton, royal wedding, social media ROI, T-Mobile, video goes viral, viral marketing
KPI experts’ top 5 secrets
by Urs E. Gattiker on 2009/09/17 · 29 comments 25,127 views
in a analytics taking action,b why benchmark analytics,c corporate blogging,e marketing 101 style matters
Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.
Tagged as: b why benchmark analytics, baseline measurement, benchmarking Twitter, black high heels, brand as business, brand monitoring, financial metrics, good practice best practice, KPI, operating metrics, social media activities, social media measurement, social media monitoring, social media tracking, Twitter effectiveness, Twitter mistakes, value drivers, why benchmark, why benchmark SM?, why ROI fails