How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
From the category archives:
social media diary
Coca-Cola’s new marketing map – better?
by Urs E. Gattiker on 2014/02/24 · 10 comments 37,759 views
in e marketing 101 social media trendwatch,social media diary
TWiSA: Super Bowl freakalytics
by Urs E. Gattiker on 2014/02/07 15,493 views
in a analysis: gaining insights,social media diary,white papers research
These Weeks in Social Analytics (TWiSA) provides easy to read summaries of recently published articles or studies that have crossed our desks at CyTRAP BlogRank. Get previous editions of TWiSA – Freakalytics and big data 1. Attention YouTube users Not too long ago, Pew published research findings that indicate 62 percent of US Facebook users stay away […]
Tagged as: empowerment, freakalytics, GSE study, measurement, MOOC, porn data, privacy, reliability, trendwatch, validity
TWiSA: Privacy, porn and smartphones
by Urs E. Gattiker on 2014/01/17 10,567 views
in a analysis: gaining insights,social media diary,white papers research
Why smartphones are bad for your privacy, used to download porn at work, and online courses may not be for you.
Tagged as: City of London, empowerment, freakalytics, GSE study, measurement, MOOC, Nordstrom, porn data, privacy, reliability, trendwatch, validity
Expert bloggers’ top 5 secrets
by Urs E. Gattiker on 2013/12/12 13,972 views
Are Darren Rowse, Jeff Bullas and Jeremiah Owyang great bloggers or just great self-promoters? We share the tricks of the trade.
Tagged as: 2013 BBC Reith Lectures, art teaches bloggers, best practice, buzz marketing, Darren Rowse, Grayson Perry, Jeff Bullas, Jeremiah Owyang, KPI, Playing to the Gallery, ROI, self promotion, TED conference, TEDx conference
Typhoon Haiyan: Twitter and Flickr to the rescue?
by Urs E. Gattiker on 2013/11/10 · 1 comment 15,095 views
Do social networks help rescue services during a natural disaster? Does big data allow predicting future events?
Tagged as: big data, communication, disaster management, disaster rescue, earthquake, Flickr, flooding, LAX Airport, Pakistan, return on investment, ROI, strategy, twitter, Typhoon Haiyan
Poll on Twitter, Facebook and Google: Choose a book cover
by Urs E. Gattiker on 2013/04/28 120,239 views
Gattiker, Urs E. Social Media Audits: Achieving deep impact and great resonance without sacrificing the bottom line
Tagged as: analytics, best practice, bestseller, DrKPI, measure for impact, measurement, social media audit, social media metrics
Email is dead; long live email!
by Urs E. Gattiker on 2013/03/31 12,645 views
Reduce internal email traffic by 40 percent by using internal social media platforms instead. But will this make staff more productive?
Tagged as: benchmark, best practice, communication, communication theory, infographic, measurement, networking tool, social networking, Summly
Super Bowl: Is digital changing Coca-Cola’s choices?
by Urs E. Gattiker on 2013/01/27 · 2 comments 9,699 views
Plenty of cola, beer and car ads with a social media extravaganza. Here are the stats that matter.
Tagged as: benchmark, best practice, buzz marketing, engagement, KPI, media metrics, social media measurement, social media monitoring, sport, Super Bowl, TV audience, Wom, WOM marketing, word of mouth marketing
Why a cartoon may change e-books [infographic]
by Urs E. Gattiker on 2012/09/19 · 22 comments 16,939 views
in b why data and infographics help,e marketing 101 KISS,social media diary
Judge approves US$69 million e-book settlement from Dept. of Justice. Amazon’s discount pricing strategy will continue to squeeze profit margins while list prices climb.
Tagged as: Amazon, Apple, best approach, best practice, best solution, buzz marketing, case study, DoJ case, e-book, infographic, Kindle, KPI, market share, measure for impact, measurement, oligopoly, ROI, social media marketing
Case study: CitizenM hotels’ un-social customer relationship management
by Urs E. Gattiker on 2012/09/04 · 14 comments 13,637 views
Many hotels use social media in the hope of improving customer service. We show you what you should watch out for to reap the rewards and avoid the pitfalls.
Tagged as: best approach, best practice, best solution, buzz marketing, case study, citizenM, KPI, measure for impact, measurement, ROI, sCRM, social media audit, social media marketing, social media monitoring, social media ROI, social networking, un-social social media, word of mouth marketing