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From the category archives:
d business regulation
New cookies law: Are you EU-compliant?
by Urs E. Gattiker on 2011/05/26 · 6 comments 10,765 views
2011 trends: Corporate governance and woman-power
by Urs E. Gattiker on 2011/01/06 · 22 comments 13,104 views
in d business ethics,d business failures,d business Fortune 500,d business regulation,d business wef davos
Women CEOs and board members are a minority. Few may be willing to put their heads above the parapet but greater gender diversity helps the company’s bottom line.
Tagged as: business ethics, corporate governance, digi-minimalism, personal improvement, quality versus quantity, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, time management, validity of research findings
ComMetrics weekly review: Who owns my social network?
by Urs E. Gattiker on 2010/11/15 · 27 comments 10,440 views
in d business regulation,social media diary,white papers research
Social media monitoring, measurement: Does any new contact on LinkedIn belong to your employer? Location-based services have not caught on – we explain why.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar
How BP shrugs off negative reviews
by Urs E. Gattiker on 2010/06/16 · 71 comments 17,218 views
BP’s mess in the Gulf of Mexico is a reminder that social media monitoring matters little, if at all, when chasing a moving target. But smaller businesses beware.
Tagged as: BP Texas City refinery, Deepwater horizon, defamation law suit, Piper Alpha, SLAPPs, Strategic Lawsuits Against Public Participation, T&J Towing
3 lessons for bloggers: Fashion, BP and the FTC
by Urs E. Gattiker on 2009/10/08 · 14 comments 22,491 views
in c corporate blogging,d business ethics,d business regulation,e marketing 101 style matters
Transparency is needed in business. The US FTC’s new blog-endorsement regulations strive to achieve it but fail miserably. We tell you how.
Tagged as: 2010 Spring Fashion Week, a analytics taking action, benchmark, blogger advertising, blogger endorsement, celebrity endorsement, FTC bloger guideline, FTC guide, high heels, Milan Fashion Week, see-through garments, social media influence, standards, testimonial advertisement, transparency in business
ComMetrics weekly review: Microsoft vs. Facebook vs. SAP
by Urs E. Gattiker on 2009/08/30 · 12 comments 10,180 views
in a analytics tools,d business ethics,d business regulation,social media diary
ComMetrics Week in Review – the way we saw the World Wide Web this week. Will Microsoft get away with the committing the 7 deadly sins? Why does SAP follow unethical business practices? Thanks to the Canadian Privacy Commissioner for getting Facebook to finally heel and respect its users’ rights! About time.
Tagged as: App Store, bettergovernance, business ethics, carbonfootprint, cash-for-clunkers, ComMetrics Media Diary, ComMetrics Social Media Diary, ComMetrics Week Ahead, ComMetrics Week in Review, eco-footprint, info2share, iPhone, media search engine, media tools, metrics2watch, patch2do, policy2watch, social media measurement, social media monitoring, social media tracking, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, why benchmark SM?, Windows 7
Best business model: Free to use, pay to play
by ComMetrics Team on 2009/08/27 · 23 comments 16,458 views
in c corporate blogging,d business regulation,d business SME
The freemium model is a variant of free successfully used by Eudora Light (an email program launched 1988) that provides a core set of free features to all users. But as all freemium users have found, revenue must be generated to pay the piper. This is where Eudora failed and what might also lead to Twitter’s demise.
Tagged as: all things being equal, Apple iPhone, Arsenal, Barcelona, c micro-blogging Twitter, ceteris paribus, freeconomics, freemium, global brand, good practice, light version, Manchester United, marketing buzz, Nokia N97, pre-paid SIM cards, pro version, Real Madrid, revenue stream, risk management, social networks fail to make money, there is no free lunch, try for free pay to play
ComMetrics weekly review: White House to Adobe
by Urs E. Gattiker on 2009/07/26 · 7 comments 10,221 views
in d business ethics,d business regulation,e marketing 101 serving a need,social media diary
ComMetrics Week in Review – the way we saw the World Wide Web this week: financial greed driving Porsche to the abyss while Adobe shows irresponsibility with its clients’ security.
Tagged as: actionable metrics, best practice, bettergovernance, bizethics, business ethics, c micro-blogging Twitter, carbonfootprint, eco-footprint, info2share, InfoSec, metrics2watch, MyComMetrics, patch2do, policy2watch, standards, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, WEF, World Economic Forum, zero-day vulnerability
From fee to free: Will e-readers revive newspapers?
by Urs E. Gattiker on 2009/05/21 · 14 comments 9,652 views
in c blogging - case studies,c corporate blogging,d business regulation,e marketing 101 serving a need
Newspapers are struggling to cope with shrinking advertising revenue and subscriber numbers. Increasingly, consumers are unwilling to pay for access to e-news, while for every legal media download, there are 20 more illegal ones. Is this the death of media as we have known it?
Tagged as: advertising revenue, Business Week, Claremont Courier, Financial Times, freemium, from free to fee, Inland Valley Daily Bulletin, Los Angeles Times, making online users pay, Neue Zürcher Zeitung, New York Times, revenue source, revenue stream, social media marketing, Tages Anzeiger
Reviving Yves Saint Laurent: Six lessons
by Urs E. Gattiker on 2009/03/19 · 39 comments 35,951 views
in a analytics taking action,d business regulation,e marketing 101 serving a need,e marketing 101 style matters
After 10 years of losses and turmoil, luxury label Yves Saint Laurent has broken even. Six lessons taken from this successful revival of an old and prestigious brand.
Tagged as: balance sheet, Chanel, designer Stefano Pilati, Gucci, high margin products, Keep it simple stupid, L'Oréal, license revenues, luxury label, PPR, YSL, Yves Saint Laurent