Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.
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purpose
What satisfies your customer?
by Urs E. Gattiker on 2012/01/15 · 35 comments 13,926 views
Commercials: What ROI?
by Carla Gentry on 2012/01/09 · 34 comments 14,958 views
Should you follow the 3,000 brands that run social media campaigns on Twitter, Facebook, etc. and spend up to US$4 for each new follower? Why not?
Tagged as: advertising, clicks, commercial, impression, measurement, promoted account, purpose, ROI, sentiment analysis, social media, sponsored tweet, strategy
4 things to know about Google+
by Urs E. Gattiker on 2011/07/20 · 23 comments 13,959 views
in a dos and don'ts,d business SME,e marketing 101 social media trendwatch
Google+ is getting all the buzz and everyone wants to get in on the ground floor, but is it really great or just another waste of time? The answer is, neither.
Tagged as: best practice, Facebook, GClient, gmail account, Google, Google Plus, Google TOS, Google+ as App for your desktop, Larry Page, measure for impact, notification option, purpose, ROI, ropes to skip, social media analytics, social media measurement, strategy, trends2watch