Data analytics with big data. What do we need to watch out for to avoid making mistakes – think business ethics, privacy, making wrong conclusions…
Posts tagged as:
Business analytics: Dealing with the data deluge
by Urs E. Gattiker on 2013/05/26 · 4 comments 10,531 views
2012 trends: What makes a failure?
by Urs E. Gattiker on 2012/01/01 · 29 comments 10,419 views
3 examples of misfit trends that break the rules but still succeed in a connected world, while other business models collapse.
Tagged as: Abu Dhabi Media Company, Android, Apple, BlackBerry, BlackBerry London, customer experience, Deutsche Telekom, Google, Google Plus, handset manufacturer, Huawei, iApp, iPhone, Kermit the Frog, Lenovo, m-commerce, Miss Piggy, Muppets, profit margin, Research in Motion, revenue share, RIM, ROI, Siri, Sony Music, Swisscom, Telefonica, Universal Music, Vevo, Vivendi, Vodafone, Xiaomi
ComMetrics poll results: Key trends for 2012?
by Urs E. Gattiker on 2011/12/19 · 13 comments 9,904 views
in b why data and infographics help,e marketing 101 social media trendwatch,social media diary
Micro and large organizations are concerned about their lack of resources, engagement metrics are elusive, privacy is no longer critical and speed matters.
Tagged as: Android, blog, business context, cost-benefit, customer experience, discussion forum, Facebook, geographic region, Google, Google Plus, iApp, Siri, Slideshare, trend, Tumblr, twitter, Weibo, YouTube
Could Google+ fail in 2012?
by Urs E. Gattiker on 2011/12/11 · 45 comments 15,591 views
Apple decides to take on Google and Facebook, launches social network. If that happens I will be in real trouble timewise. Will you manage?
Tagged as: Apple, Facebook, Google, Google Plus, Google Ripples, iPhone, latest trends, LinkedIn, measure for impact, media monitoring, search features, social networking, trendwatch, XeesMe, Xing
Google+ Ripples: The promise of shared intelligence
by Debra Askanase on 2011/11/27 · 38 comments 18,772 views
in a analytics smarter & actionable KPIs,a analytics taking action,e marketing 101 social media trendwatch,great guest posts
Google+ Ripples is the first set of metrics from Google around Google+. Ripples offers Google+ users relevant information about the use of Google+ Circles, Google+ influence, and how Google+ posts are spread.
Tagged as: conversation metrics, engagement metrics, Google, Google Analytics, Google Buzz, Google Ripples, Google Wave, measure for impact, measurement, media metrics, Online influence, social media analytics, social media measurement, social network
10 case studies: Is management on board?
by Urs E. Gattiker on 2011/09/07 · 11 comments 14,538 views
in b why benchmark failures,d business Fortune 500,d business SME
Trying to gain a competitive edge through social media? This guide shows small businesses how to leverage social media efforts to achieve return on investment (ROI).
Tagged as: best practice, Booz Allen, buzz marketing, Comcast, Dell, Geneva Forum, Google, Mammut, Marie-Christine Schindler, Mashable, measure for impact, Neutrik, non-profit, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking, The New York Times, U.S. Army
4 things to know about Google+
by Urs E. Gattiker on 2011/07/20 · 23 comments 13,955 views
in a dos and don'ts,d business SME,e marketing 101 social media trendwatch
Google+ is getting all the buzz and everyone wants to get in on the ground floor, but is it really great or just another waste of time? The answer is, neither.
Tagged as: best practice, Facebook, GClient, gmail account, Google, Google Plus, Google TOS, Google+ as App for your desktop, Larry Page, measure for impact, notification option, purpose, ROI, ropes to skip, social media analytics, social media measurement, strategy, trends2watch
Ubiquitous sharing: Real insight?
by Urs E. Gattiker on 2011/07/01 · 15 comments 15,569 views
Are you having an impact? Do your friends – clients respond to your tweets, Facebook wall and blog posts? Four things to watch out for to get resonance.
Tagged as: customer relationship management, do the baseline, Facebook, Google, media measurement, media metrics, media performance, pagerank, participation rates, performance measures, sCRM, social bookmarking services, social media audit, social media kit, social media measurement, social media monitoring group, twitter
ComMetrics weekly review: HotWired to Ford via ROI
by Urs E. Gattiker on 2009/12/06 · 5 comments 11,284 views
When was the first banner ad used? What do Stella Artois and Löwenbräu have in common? Survey says the largest tweet-up ever is… Plus, free tools and more!
Tagged as: banner ads, best links, c micro-blogging Twitter, cost-benefit analysis, Facebook, Google, media folks, media measurement, media monitoring group, ropes to skip, social media 101, social media measurement, social networks, tweets
ComMetrics weekly review: Pepsi to iPhone via Google
by Urs E. Gattiker on 2009/10/18 · 13 comments 18,852 views
ComMetrics Week in Review: Pepsi fails social media test, Oklahoma road fatalities thanks to Twitter and Google enters cyber-slave trade. Plus, free tools and more!
Tagged as: Apple, c micro-blogging Twitter, crowdslaving, Google, machismo, Pepsi damages brand, road fatalities, sexist iPhone application