From the category archives:

a analytics smarter & actionable KPIs

Moving from engagement to impact: a systematic approach for scoring your conversation – how do you rank?

Moving from engagement to impact – a systematic approach for getting results that trigger actions which help improve your bottom line.

ComMetrics cost classification model for better cost accounting: Moving from engagement to impact – better focus to improve with your target audience.

ComMetrics cost classification model for better cost accounting: Trying to engage on Facebook page – what to look out for if you want to win new clients.

ComMetrics cost classification model for better cost accounting: Running a promotion on your Facebook page – what to look out for if you want to win new clients.

ComMetrics cost classification model for better cost accounting: 2 tips to grow and maintain the corporate Facebook page while keeping costs in check.

ComMetrics cost classification model for better cost accounting: 2 tips for tightwads to save before (re)-launching the company’s Facebook page.

Retweets of research conducted by Gallup or Harris are not a proxy for trust. Our 3 tips for separating the wheat from the chaff in the research department.

Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.

Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper risk management to your bottom line.