Moving from engagement to impact: a systematic approach for scoring your conversation – how do you rank?
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a analytics smarter & actionable KPIs
Measuring Facebook engagement: Did you score?
by Urs E. Gattiker on 2011/03/24 · 12 comments 12,470 views
in a analytics smarter & actionable KPIs,a analytics taking action,e marketing 101 cost-benefit ROI
Measuring Facebook impact: 9 audience fundamentals
by Urs E. Gattiker on 2011/03/21 · 30 comments 10,219 views
in a analytics smarter & actionable KPIs,a analytics taking action,d business SME,e marketing 101 cost-benefit ROI
Moving from engagement to impact – a systematic approach for getting results that trigger actions which help improve your bottom line.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, cost management, critical benchmark, maturity model, social business, social capital, social CRM, social media ROI
Measuring Facebook impact: Focus and ROI
by Urs E. Gattiker on 2011/03/17 · 24 comments 11,650 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: Moving from engagement to impact – better focus to improve with your target audience.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, client engagement, cost accounting, Facebook engagement, fostering engagement, opportunity costs, return on engagement, social capital, social media ROI, social network
Measuring Facebook engagement: What is good?
by Urs E. Gattiker on 2011/03/14 · 26 comments 18,323 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI,social media diary
ComMetrics cost classification model for better cost accounting: Trying to engage on Facebook page – what to look out for if you want to win new clients.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, client engagement, cost accounting, Facebook engagement, fostering engagement, opportunity costs, return on engagement, social capital, social CRM, social media policy, social media ROI, social network
2 tips for smart cost management: Brand promotion on Facebook
by Urs E. Gattiker on 2011/03/07 · 17 comments 20,994 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: Running a promotion on your Facebook page – what to look out for if you want to win new clients.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost accounting, cost classification model for social media, opportunity costs, social capital, social CRM, social media policy, social media ROI, social network
2 tips for smart cost management: Facebook maintenance
by Urs E. Gattiker on 2011/03/03 · 8 comments 15,307 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: 2 tips to grow and maintain the corporate Facebook page while keeping costs in check.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, communication crisis, cost accounting, cost classification model for social media, opportunity costs, social capital, social CRM, social media policy, social media ROI, social network
2 tips for smart cost management: Facebook strategy
by Urs E. Gattiker on 2011/02/28 · 15 comments 13,449 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: 2 tips for tightwads to save before (re)-launching the company’s Facebook page.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost accounting, cost classification model for social media, KPI, social capital, social CRM, social media policy, social media ROI, social network
Warren Buffett: 3 steps to pass the test
by Urs E. Gattiker on 2010/12/29 · 15 comments 8,690 views
in a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics,d business failures
Retweets of research conducted by Gallup or Harris are not a proxy for trust. Our 3 tips for separating the wheat from the chaff in the research department.
Tagged as: business ethics, corporate governance, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, tools for sentiment analysis fail validity test, validity of research findings
2011 trends: Social media monitoring and ROI
by Urs E. Gattiker on 2010/12/08 · 24 comments 11,950 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics: rating and ranking - who's #1,b why benchmark analytics,b why benchmark failures,b why benchmark successes,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.
Tagged as: best practice, media metrics, media trends, monitoring tools, performance appraisal, return on investment, ROI with higher average revenue per customer, social media analytics, social media best practice, social media risk, social media ROI, social networking, social networks
2011 trends: Risk management and social media ROI
by Urs E. Gattiker on 2010/12/01 · 32 comments 17,733 views
in a analytics smarter & actionable KPIs,d business failures,e marketing 101 social media trendwatch,e marketing 101 style matters
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper risk management to your bottom line.
Tagged as: best practice, compliance management, corporate governance, malicious code, media metrics, media trends, monitoring tools, return on investment, Risikoanalyse, Risikobeurteilung, risk assessment, risk management, ROI with higher average revenue per customer, six steps to success, social media best practice, social media risk, social media ROI, social networking, social networks