Posts tagged as:

Key Performance Indicator

Many use Google Analytics, but are we all using it smartly? These 5 tips will help you get more out of your monitoring efforts.

4 lessons to help you look smart next time you present social media monitoring data to management.

Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.

Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.

Examples illustrate how a better understanding of the relationship between operating metrics and social media activities can affect your company’s bottom line.

A/B testing works best for clearly defined problems. This post explains why it must be supplemented by qualitative data to improve usability for clients.

ROI is a financial term now used to measure the success of social media campaigns, but it fails. Find out how using cost-benefit analysis does it right.

Do the educational benchmarks used by the WEF’s Report qualify as effective Key Performance Indicators (KPIs) and help explain how expenditures account for high youth unemployment? We show you how the report fails.

The Iran opposition is taking stock and moving to harness street protests to form an official political front that can embrace defenders of the real Islamic republic. Unfortunately, Twitter’s effect on actual events in Iran is non-existent except for making waves and getting attention outside of the country only.

We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.