Posts tagged as:

Key Performance Indicator

Google Analytics: 5 steps for better success

by Dane John Cobain on 2013/08/13 · 7 comments 20,103 views

in a analytics tools,great guest posts,white papers checklists

Many use Google Analytics, but are we all using it smartly? These 5 tips will help you get more out of your monitoring efforts.

Tagged as: benchmark, best practice, BlogRank, checklist, data analytics, john wanamaker, Key Performance Indicator, KPI, ROI, SEO strategy, social media metrics, social media monitoring, strategy

Why I love social media monitoring

by Urs E. Gattiker on 2013/06/10 11,790 views

in a analytics taking action,a dos and don'ts,b why benchmark analytics

4 lessons to help you look smart next time you present social media monitoring data to management.

Tagged as: benchmark, best practice, BlogRank, data analytics, defining term, Key Performance Indicator, KPI, social media metrics

Why do social media audits fail?

by Urs E. Gattiker on 2011/05/09 · 16 comments 21,962 views

in a analytics taking action,b why benchmark analytics

Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.

Tagged as: Key Performance Indicator, most important drivers, operating metrics, SMART metrics, SMART metrics with a BANG, social media ROI, T-Mobile, video goes viral, viral marketing

SMART metrics with a BANG: 4 secrets

by Urs E. Gattiker on 2011/05/02 · 13 comments 10,411 views

in a analytics smarter & actionable KPIs,a analytics taking action,b why benchmark analytics,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch

Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.

Tagged as: BANG, Key Performance Indicator, most important drivers, operating metrics, Prince William and Kate Middleton, royal wedding, social media ROI, T-Mobile, video goes viral, viral marketing

Boosting ROI through social media measurement

by Urs E. Gattiker on 2010/06/30 · 25 comments 11,323 views

in a analytics smarter & actionable KPIs,a analytics taking action

Examples illustrate how a better understanding of the relationship between operating metrics and social media activities can affect your company’s bottom line.

Tagged as: actionable insights, actionable metrics, Key Performance Indicator, KPI, ROI, social media marketing, social media measurement, social media monitoring, social media ROI

Why A/B testing of web design fails

by Urs E. Gattiker on 2009/12/17 · 59 comments 32,099 views

in a analytics taking action,b why benchmark failures,e marketing 101 style matters

A/B testing works best for clearly defined problems. This post explains why it must be supplemented by qualitative data to improve usability for clients.

Tagged as: A/B testing, benchmarking social media, best design, best practice, Key Performance Indicator, KPI

Measuring ROI: Why it fails

by Urs E. Gattiker on 2009/11/19 · 33 comments 21,184 views

in a analytics taking action,b why benchmark analytics,b why benchmark failures

ROI is a financial term now used to measure the success of social media campaigns, but it fails. Find out how using cost-benefit analysis does it right.

Tagged as: corporate strategy, goal setting, J F Kennedy, Key Performance Indicator, KPI, reality check, ROI

WEF Global Competitiveness Report fails

by Urs E. Gattiker on 2009/09/10 · 9 comments 11,416 views

in d business wef davos,white papers research

Do the educational benchmarks used by the WEF’s Report qualify as effective Key Performance Indicators (KPIs) and help explain how expenditures account for high youth unemployment? We show you how the report fails.

Tagged as: Australian Bureau of Statistics, b why benchmark analytics, benchmark, benchmark report, benchmnark data, Bologna reform, d business wef davos, dual-system, Global Competitiveness Report, Gross National Income, human capital, Key Performance Indicator, KPI, labor market policy, primary education, SECO, skill set, State Secretariat for Economic Affairs, Statistics Canada, tertiary education, underutilisation in the economic downturn, WEF 2010, wef global competitiveness index, why benchmark, World Economic Forum, youth underutilisation, youth unemployment

Twitter and Iran: Much ado about nothing

by Urs E. Gattiker on 2009/06/24 · 18 comments 16,222 views

in c micro-blogging Twitter,d business ethics

The Iran opposition is taking stock and moving to harness street protests to form an official political front that can embrace defenders of the real Islamic republic. Unfortunately, Twitter’s effect on actual events in Iran is non-existent except for making waves and getting attention outside of the country only.

Tagged as: 20 minuten, Angel of Freedom, Ayatollah Ali Khamenei, Bloomberg, buzz marketing, civil unrest, Code of Conduct, code of ethics, Facebook, Flickr, freesheet, human rights, influence, Iran election, Iran opposition, Key Performance Indicator, Mahmoud Ahmadi-Nejad, Metro, Mir-Hossein Moussavi, Siemens/Nokia Networks, thelondonpaper, Twitter usefulness, Wall Street Journal, YouTube

FT ComMetrics Blog Index: Who made the list?

by Urs E. Gattiker on 2009/03/12 · 4 comments 24,169 views

in c corporate blogging,d business Fortune 500

We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.

Tagged as: are big companies moving towards best practice, benchmnark data, best practice, blog benchmarking, blog metrics, ComMetrics, corporate blog, corporate blog index, d business Fortune 500, Digital Business, Financial Times, FT, FT ComMetrics Blog Index, FT Global 500, good practice, Key Performance Indicator, social media measurement, weblog

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