Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Posts tagged as:
media measurement
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 29,414 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Ubiquitous sharing: Real insight?
by Urs E. Gattiker on 2011/07/01 · 15 comments 15,319 views
Are you having an impact? Do your friends – clients respond to your tweets, Facebook wall and blog posts? Four things to watch out for to get resonance.
Tagged as: customer relationship management, do the baseline, Facebook, Google, media measurement, media metrics, media performance, pagerank, participation rates, performance measures, sCRM, social bookmarking services, social media audit, social media kit, social media measurement, social media monitoring group, twitter
Engagement efforts: Are yours driving clients away?
by Urs E. Gattiker on 2011/06/22 · 11 comments 9,135 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,b why benchmark analytics
Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, Claridge Hotel, customer relationship management, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, sCRM, social media audit hub, social media measurement
Social media audit: Are YOU the problem?
by Urs E. Gattiker on 2011/06/15 · 8 comments 13,176 views
in e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch,z uncategorized
Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media audit hub, social media measurement
3 reasons non-fiction books get ignored
by Urs E. Gattiker on 2011/04/28 · 6 comments 10,039 views
Social media has drastically improved what we can read and the quality of content… NOT! Find out why and how books can help – if and only if…
Tagged as: analytics, Annemarie Wildeisen, Ben Hammersley, benchmnark data, book review, depth versus breadth, Evgeny Morozov, Financial Times, Harry Potter, Lee Siegel, media measurement, media metrics, media performance, New York Times, non-fiction, political science, where is the beef
Why do some apps fail?
by Urs E. Gattiker on 2011/03/31 · 5 comments 9,284 views
in d business failures,e marketing 101 social media trendwatch
According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?
Tagged as: 2011 trends, analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, luxury brand, media measurement, media metrics, media performance, pagerank, performance measures, Ralph Lauren, social media measurement, usability, usefulness
Book bag – Dan Ariely: Why online sales requires change
by Urs E. Gattiker on 2011/03/28 · 5 comments 11,530 views
This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.
Tagged as: analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media measurement
Social media metrics: 5 critical steps to success
by Urs E. Gattiker on 2010/04/07 · 14 comments 14,376 views
in a analytics smarter & actionable KPIs,b why benchmark analytics
What do you want: useless vanity metrics or data that convinces your boss and helps improve your social media impact? You can get there in 5 easy steps.
Tagged as: best metrics, best practice, cost-benefit analytis, KPI, measurement problems, media measurement, qualitative measures, quantitative measures, social media influence, social media measurement, statistical pattern
ComMetrics weekly review: HotWired to Ford via ROI
by Urs E. Gattiker on 2009/12/06 · 5 comments 11,158 views
When was the first banner ad used? What do Stella Artois and Löwenbräu have in common? Survey says the largest tweet-up ever is… Plus, free tools and more!
Tagged as: banner ads, best links, c micro-blogging Twitter, cost-benefit analysis, Facebook, Google, media folks, media measurement, media monitoring group, ropes to skip, social media 101, social media measurement, social networks, tweets
Twitter, MyComMetrics: the miracle ingredient?
by Urs E. Gattiker on 2008/12/29 · 3 comments 1 views
in a analytics: rating and ranking - who's #1,b why benchmark successes,c micro-blogging Twitter,e marketing 101 serving a need
Predictions and strategies aplenty for a recessionary 2009 regarding new media, advertising and public relations. This story focuses on actionable objectives for a software start-up. Now I am off to this new year’s party.
Tagged as: benchmark data, blog benchmarking, blog metrics, economic recession, great dashboard, media measurement, media metrics, miracle ingredient, social media measurement, why benchmark SM?