Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Posts tagged as:
performance measures
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 30,018 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
URL shorteners: Got a recommendation?
by Urs E. Gattiker on 2011/07/06 · 35 comments 95,272 views
URL shorteners are becoming increasingly popular for Twitter users and to track downloads and clicks – learn what to watch out for when choosing yours!
Tagged as: customer relationship management, do the baseline, Facebook, googlebot, media metrics, pagerank, performance measures, sCRM, SEO, SEO optimization, social bookmarking service, social media kit, social media measurement, twitter, uniform resource locator, URL Shortener
Ubiquitous sharing: Real insight?
by Urs E. Gattiker on 2011/07/01 · 15 comments 15,568 views
Are you having an impact? Do your friends – clients respond to your tweets, Facebook wall and blog posts? Four things to watch out for to get resonance.
Tagged as: customer relationship management, do the baseline, Facebook, Google, media measurement, media metrics, media performance, pagerank, participation rates, performance measures, sCRM, social bookmarking services, social media audit, social media kit, social media measurement, social media monitoring group, twitter
Engagement efforts: Are yours driving clients away?
by Urs E. Gattiker on 2011/06/22 · 11 comments 9,344 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,b why benchmark analytics
Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, Claridge Hotel, customer relationship management, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, sCRM, social media audit hub, social media measurement
Social media audit: Are YOU the problem?
by Urs E. Gattiker on 2011/06/15 · 8 comments 13,405 views
in e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch,z uncategorized
Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media audit hub, social media measurement
Why do some apps fail?
by Urs E. Gattiker on 2011/03/31 · 5 comments 9,480 views
in d business failures,e marketing 101 social media trendwatch
According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?
Tagged as: 2011 trends, analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, luxury brand, media measurement, media metrics, media performance, pagerank, performance measures, Ralph Lauren, social media measurement, usability, usefulness
Book bag – Dan Ariely: Why online sales requires change
by Urs E. Gattiker on 2011/03/28 · 5 comments 11,870 views
This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.
Tagged as: analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media measurement