Posts tagged as:

Bloomberg

Business analytics: Arbitrary rankings, anyone?

by Urs E. Gattiker on 2012/11/22 · 15 comments 17,237 views

in a analytics smarter & actionable KPIs,a dos and don'ts

Most rankings do not measure what matters, such as whether the cost of a degree is worth it – find out which ones do measure what matters.

Tagged as: benchmark, best practice, big data, Bloomberg, business school rankings, Businessweek, data analytics, Financial Times, global MBA rankings, methodology, reliability, validity, why benchmark

Twitter and Iran: Much ado about nothing

by Urs E. Gattiker on 2009/06/24 · 18 comments 16,215 views

in c micro-blogging Twitter,d business ethics

The Iran opposition is taking stock and moving to harness street protests to form an official political front that can embrace defenders of the real Islamic republic. Unfortunately, Twitter’s effect on actual events in Iran is non-existent except for making waves and getting attention outside of the country only.

Tagged as: 20 minuten, Angel of Freedom, Ayatollah Ali Khamenei, Bloomberg, buzz marketing, civil unrest, Code of Conduct, code of ethics, Facebook, Flickr, freesheet, human rights, influence, Iran election, Iran opposition, Key Performance Indicator, Mahmoud Ahmadi-Nejad, Metro, Mir-Hossein Moussavi, Siemens/Nokia Networks, thelondonpaper, Twitter usefulness, Wall Street Journal, YouTube

CEO webcasts on YouTube: Will it turn them into megalomaniacs?

by Urs E. Gattiker on 2008/06/28 1 views

in e marketing 101 serving a need

Recently, CEO video clips have become a new fad it seems for some CEOs. Not all video clips featuring c-level executives are must see fare on YouTube. For me the issue is: Does a video fail versus text when it comes to a CEO trying to explain to investors the corporation’s financial performance for last […]

Tagged as: Bloomberg, CEO blogging, communication, FT.com, public relations, video reports, Wall Street Journal, You Tube