Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Posts tagged as:
benchmnark data
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 30,021 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Engagement efforts: Are yours driving clients away?
by Urs E. Gattiker on 2011/06/22 · 11 comments 9,349 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,b why benchmark analytics
Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, Claridge Hotel, customer relationship management, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, sCRM, social media audit hub, social media measurement
Social media audit: Are YOU the problem?
by Urs E. Gattiker on 2011/06/15 · 8 comments 13,410 views
in e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch,z uncategorized
Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media audit hub, social media measurement
3 reasons non-fiction books get ignored
by Urs E. Gattiker on 2011/04/28 · 6 comments 10,182 views
Social media has drastically improved what we can read and the quality of content… NOT! Find out why and how books can help – if and only if…
Tagged as: analytics, Annemarie Wildeisen, Ben Hammersley, benchmnark data, book review, depth versus breadth, Evgeny Morozov, Financial Times, Harry Potter, Lee Siegel, media measurement, media metrics, media performance, New York Times, non-fiction, political science, where is the beef
Why do some apps fail?
by Urs E. Gattiker on 2011/03/31 · 5 comments 9,485 views
in d business failures,e marketing 101 social media trendwatch
According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?
Tagged as: 2011 trends, analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, luxury brand, media measurement, media metrics, media performance, pagerank, performance measures, Ralph Lauren, social media measurement, usability, usefulness
Book bag – Dan Ariely: Why online sales requires change
by Urs E. Gattiker on 2011/03/28 · 5 comments 11,873 views
This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.
Tagged as: analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media measurement
WEF Global Competitiveness Report fails
by Urs E. Gattiker on 2009/09/10 · 9 comments 11,413 views
Do the educational benchmarks used by the WEF’s Report qualify as effective Key Performance Indicators (KPIs) and help explain how expenditures account for high youth unemployment? We show you how the report fails.
Tagged as: Australian Bureau of Statistics, b why benchmark analytics, benchmark, benchmark report, benchmnark data, Bologna reform, d business wef davos, dual-system, Global Competitiveness Report, Gross National Income, human capital, Key Performance Indicator, KPI, labor market policy, primary education, SECO, skill set, State Secretariat for Economic Affairs, Statistics Canada, tertiary education, underutilisation in the economic downturn, WEF 2010, wef global competitiveness index, why benchmark, World Economic Forum, youth underutilisation, youth unemployment
FT ComMetrics Blog Index: Who made the list?
by Urs E. Gattiker on 2009/03/12 · 4 comments 24,165 views
We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.
Tagged as: are big companies moving towards best practice, benchmnark data, best practice, blog benchmarking, blog metrics, ComMetrics, corporate blog, corporate blog index, d business Fortune 500, Digital Business, Financial Times, FT, FT ComMetrics Blog Index, FT Global 500, good practice, Key Performance Indicator, social media measurement, weblog
FT ComMetrics Global 500 blogs: Case study HSBC
by Urs E. Gattiker on 2008/12/23 · 1 comment 1 views
Managers prepare for a rough ride in 2009. ComMetrics looks at how market turmoil will continue to put pressure on social media to deliver the goods. This case describes HSBC’s floundering efforts to build a vibrant online platform for its small business clients in the UK. Steps needed for rescuing the sinking ship are outlined and discussed.
Tagged as: benchmnark data, blog benchmarking, blog metrics, business network, corporate blog, FT ComMetrics Blog Index, FT Global 500, HSBC business, measure blog success, social media measurement, why benchmark SM?, writing a business plan
FT ComMetrics Global 500 blogs case study: Royal Bank of Canada
by Urs E. Gattiker on 2008/12/10 · 7 comments 1 views
in a dos and don'ts,c blogging - case studies,c corporate blogging,d business Fortune 500
Launching a corporate blog is only the start. Making it happen – with students – is what counts for the Royal Bank of Canada. This post addresses the Royal Bank of Canada’s approach to blogging that uses content tailored to the needs of a particular group of customers. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: benchmnark data, blog benchmarking, blog metrics, comment nugget index, consistency index, conversation index, FT ComMetrics Blog Index, measure blog success, return on engagement, Royal Bank of Canada blog, social media measurement