Posts tagged as:

T-Mobile

Why do social media audits fail?

by Urs E. Gattiker on 2011/05/09 · 16 comments 21,952 views

in a analytics taking action,b why benchmark analytics

Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.

Tagged as: Key Performance Indicator, most important drivers, operating metrics, SMART metrics, SMART metrics with a BANG, social media ROI, T-Mobile, video goes viral, viral marketing

SMART metrics with a BANG: 4 secrets

by Urs E. Gattiker on 2011/05/02 · 13 comments 10,404 views

in a analytics smarter & actionable KPIs,a analytics taking action,b why benchmark analytics,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch

Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.

Tagged as: BANG, Key Performance Indicator, most important drivers, operating metrics, Prince William and Kate Middleton, royal wedding, social media ROI, T-Mobile, video goes viral, viral marketing

ComMetrics weekly review: the Governator to Wal-Mart

by Urs E. Gattiker on 2009/06/13 · 7 comments 11,747 views

in a analytics tools,d business wef davos,white papers checklists,white papers research

ComMetrics Weekend – read what your competition does not want you to KNOW about Dubai, DoubleClick, Flickr, Google Analytics, LinkedIn, GM, Twitter, Swedish EU Presidency, Wal-Mart, Xing and more.

Tagged as: blogging effectiveness, blogvertorials, c corporate blogging, Christiano Ronaldo, DoubleClick, Flickr, Google Analytics, InfoSec, join group, LinkedIn group, Manchester United, metrics2watch, Plaxo member, privacy, Real Madrid, sponsored conversation, Swedish EU Presidency, T-Mobile, things2read, trends2watch, Twitter usefulness, Wal-Mart, Xing member

Twitter: Means getting a better conference experience

by Urs E. Gattiker on 2008/04/18 · 4 comments 1 views

in c micro-blogging Twitter,e marketing 101 serving a need

So post-it notes and notebooks is what Twitter is to blogs – a sort of micro-blogging that is becoming ever more popular with users. Some have argued that all this microblogging is helping us to become less effective Some people have compared post-it notes and notebooks to what Twitter is to blogs. However, Twitter is […]

Tagged as: #forrmarketing08, a analytics taking action, benchmarking, benchmarking software, c micro-blogging Twitter, ComMetrics.com, Facebook, Forrester's Marketing Forum 2008, ranking blogs, social media influence, T-Mobile

there is no free lunch: You pay for wi-fi at Starbucks, trust me

by Urs E. Gattiker on 2008/02/29 1 views

in e marketing 101 serving a need

In a market where free wi-fi is becoming the norm, Starbucks card-holders (everybody can get one, just fork over some cash and get it as credit on your Starbucks card so you can pay for your coffee) have now the opportunity to get wi-fi in many stores for free for the first two hours per […]

Tagged as: AT&T, Carribou Coffee, ComMetrics.com basic benchmark service, free is not free, free wi-fi, Starbucks, T-Mobile, Wayport Inc.