Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Posts tagged as:
influence
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 30,018 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Engagement efforts: Are yours driving clients away?
by Urs E. Gattiker on 2011/06/22 · 11 comments 9,344 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,b why benchmark analytics
Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, Claridge Hotel, customer relationship management, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, sCRM, social media audit hub, social media measurement
Social media audit: Are YOU the problem?
by Urs E. Gattiker on 2011/06/15 · 8 comments 13,405 views
in e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch,z uncategorized
Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media audit hub, social media measurement
Why do some apps fail?
by Urs E. Gattiker on 2011/03/31 · 5 comments 9,480 views
in d business failures,e marketing 101 social media trendwatch
According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?
Tagged as: 2011 trends, analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, luxury brand, media measurement, media metrics, media performance, pagerank, performance measures, Ralph Lauren, social media measurement, usability, usefulness
Book bag – Dan Ariely: Why online sales requires change
by Urs E. Gattiker on 2011/03/28 · 5 comments 11,870 views
This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.
Tagged as: analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media measurement
Twitter and Iran: Much ado about nothing
by Urs E. Gattiker on 2009/06/24 · 18 comments 16,215 views
The Iran opposition is taking stock and moving to harness street protests to form an official political front that can embrace defenders of the real Islamic republic. Unfortunately, Twitter’s effect on actual events in Iran is non-existent except for making waves and getting attention outside of the country only.
Tagged as: 20 minuten, Angel of Freedom, Ayatollah Ali Khamenei, Bloomberg, buzz marketing, civil unrest, Code of Conduct, code of ethics, Facebook, Flickr, freesheet, human rights, influence, Iran election, Iran opposition, Key Performance Indicator, Mahmoud Ahmadi-Nejad, Metro, Mir-Hossein Moussavi, Siemens/Nokia Networks, thelondonpaper, Twitter usefulness, Wall Street Journal, YouTube
Bottomless goody bag: Fair product reviews
by Urs E. Gattiker on 2009/06/10 · 9 comments 14,456 views
While ethics guide daily personal behavior, morals constrain our pursuit of personal interests. How does this affect journalists or bloggers who receive freebies from vendors or test gadgets and then publish their experiences?
Tagged as: anonymous shopper, benchmarking, Consumer Reports, Daimler, Elk-test, ethics, evaluation system, influence, Jeremiah Owyang, Jonathan Margolis, Josh Bernoff, media metrics, moral issues, motor journalists, new technology gadgets, Nicolas Hayek, Paul Taylor gadget guru, product launch, product testing, Smart car, sponsored conversation, Stiftung fuer Konsumentenschutz, Stiftung Warentest, Walt Mossberg personal technology
Fortune 500 corporate blogging: Bob Lutz GM, Jonathan Schwartz Sun, Randy Tinseth Boeing
by Urs E. Gattiker on 2008/11/04 1 views
in c blogging - case studies,c corporate blogging,d business Fortune 500
Neither Mario Sundar from LinkedIn with his blog, nor Eric Schmidt, Google’s CEO writing a commentary in yesterday’s Financial Times should use their positions as opinion leaders in the blogosphere or business community to voice their opinions about today’s presidential election in the U.S. – they both did …
Tagged as: analytics, benchmarking, c blogging - case studies, c corporate blogging, influence, social media metrics, successful corporate blogs
trend spotting: Twitter checklist for building trust with your global social media audience
by Urs E. Gattiker on 2008/04/30 1 views
in b why benchmark analytics,c micro-blogging Twitter,d business Fortune 500,e marketing 101 serving a need
We tell you why Dell may not do so well with its website and Hitwise may have missed the mark widely with its latest Twitter stats – and NO – Twitter is no longer a niche. Of those that know English, non-native speakers now outnumber native English-speakers by 3:1 Here is a checklist on how […]
Tagged as: benchmarking software, building trust, c micro-blogging Twitter, English as a second language, influence, influencing bloggers, native English-speakers, non-native English speakers, social conversation, social media, social media trend spotting, trend spotting