How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
Posts tagged as:
strategy
Coca-Cola’s new marketing map – better?
by Urs E. Gattiker on 2014/02/24 · 10 comments 37,759 views
in e marketing 101 social media trendwatch,social media diary
Typhoon Haiyan: Twitter and Flickr to the rescue?
by Urs E. Gattiker on 2013/11/10 · 1 comment 15,095 views
Do social networks help rescue services during a natural disaster? Does big data allow predicting future events?
Tagged as: big data, communication, disaster management, disaster rescue, earthquake, Flickr, flooding, LAX Airport, Pakistan, return on investment, ROI, strategy, twitter, Typhoon Haiyan
Social Media Examiner: Do reader comments add value?
by Urs E. Gattiker on 2013/10/27 · 18 comments 44,059 views
What does this blog do better than many others, including mine? We share the secrets of what can we learn from them.
Tagged as: big data, branding, buzz marketing, cost-benefit analysis, CyTRAP BlogRank, KPI, Marketing Mix, measure for impact, ROI, social buzz, Social Media Examiner, strategy, valuable content, viral marketing
Daimler blog: Reader comment ROI, anyone?
by Urs E. Gattiker on 2013/10/06 · 9 comments 20,666 views
When should commenting on a blog entry be turned off? Considering time spent moderating comments, what is the return on investment (ROI)?
Tagged as: Accenture, branding, Budget, corporate communication, cost-benefit analysis, Daimler blog, KPI, Marketing Mix, ROI, Social Media Examiner, strategy, UBS
Google Analytics: 5 steps for better success
by Dane John Cobain on 2013/08/13 · 7 comments 20,098 views
in a analytics tools,great guest posts,white papers checklists
Many use Google Analytics, but are we all using it smartly? These 5 tips will help you get more out of your monitoring efforts.
Tagged as: benchmark, best practice, BlogRank, checklist, data analytics, john wanamaker, Key Performance Indicator, KPI, ROI, SEO strategy, social media metrics, social media monitoring, strategy
What satisfies your customer?
by Urs E. Gattiker on 2012/01/15 · 35 comments 13,924 views
Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.
Tagged as: best-of-both-worlds marketing, Cebu Pacific Air, clicks, CofaniFunebri, content filter, customer experience, first direct, HSBC, IBM, language, Lindner, marketing trend, measure for imact, measurement, purpose, risqué marketing, ROI, semantics, sentiment analysis, social media, social media measurement, strategy
Commercials: What ROI?
by Carla Gentry on 2012/01/09 · 34 comments 14,954 views
Should you follow the 3,000 brands that run social media campaigns on Twitter, Facebook, etc. and spend up to US$4 for each new follower? Why not?
Tagged as: advertising, clicks, commercial, impression, measurement, promoted account, purpose, ROI, sentiment analysis, social media, sponsored tweet, strategy
4 things to know about Google+
by Urs E. Gattiker on 2011/07/20 · 23 comments 13,955 views
in a dos and don'ts,d business SME,e marketing 101 social media trendwatch
Google+ is getting all the buzz and everyone wants to get in on the ground floor, but is it really great or just another waste of time? The answer is, neither.
Tagged as: best practice, Facebook, GClient, gmail account, Google, Google Plus, Google TOS, Google+ as App for your desktop, Larry Page, measure for impact, notification option, purpose, ROI, ropes to skip, social media analytics, social media measurement, strategy, trends2watch