Posts tagged as:

Facebook engagement

Twitter in a crisis: 6 tips for a faster rescue

by Urs E. Gattiker on 2011/04/18 · 146 comments 46,282 views

in c micro-blogging Twitter,social media diary

From media hype to real impact: a systematic approach for assessing if social media can help civil society during a tsunami or nuclear disaster.

Tagged as: client engagement, crisis communication, customer relationship management, disaster management, disaster relief, disaster response, emergency management, Facebook engagement, social media is not scalable, Twitter is not scalable

Is blog and Facebook engagement obsolete?

by Urs E. Gattiker on 2011/04/14 · 17 comments 13,545 views

in a analysis: gaining insights,a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics

Fostering engagement in a world where increasingly fewer people have the time: a systematic approach for scoring your conversation – how do you rank?

Tagged as: client engagement, customer relationship management, Facebook engagement, NGO management, Quora engagement, social media is not scalable, Twitter engagement, understanding the audience, weblog engagement

Measuring Facebook impact: Focus and ROI

by Urs E. Gattiker on 2011/03/17 · 24 comments 11,658 views

in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI

ComMetrics cost classification model for better cost accounting: Moving from engagement to impact – better focus to improve with your target audience.

Tagged as: 2011 trends, best practice, Beziehungsmarketing, client engagement, cost accounting, Facebook engagement, fostering engagement, opportunity costs, return on engagement, social capital, social media ROI, social network

Measuring Facebook engagement: What is good?

by Urs E. Gattiker on 2011/03/14 · 26 comments 18,328 views

in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI,social media diary

ComMetrics cost classification model for better cost accounting: Trying to engage on Facebook page – what to look out for if you want to win new clients.

Tagged as: 2011 trends, best practice, Beziehungsmarketing, client engagement, cost accounting, Facebook engagement, fostering engagement, opportunity costs, return on engagement, social capital, social CRM, social media policy, social media ROI, social network