Will big data transform business or how we do health care? It could but…
Posts tagged as:
indicators
Big data: The latest fad?
by Urs E. Gattiker on 2014/01/07 · 2 comments 22,772 views
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 30,024 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Tagged as: Altimeter Group, analytics, benchmnark data, best Twitter tool, blog benchmarking, blog metrics, cost-benefit, indicators, influence, Jeremiah Owyang, measurement, media measurement, media metrics, media performance, pagerank, performance measures, ROI, ropes to skip, sCRM, social media influence, social media measurement
ComMetrics 2012 social media trends: Engagement
by Urs E. Gattiker on 2011/12/04 · 20 comments 11,761 views
Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.
Tagged as: 2012, conversation, conversation metrics, customer engagement, engagement, engagement metrics, Facebook, Google Plus, Henkel, HR marketing, indicators, Kundendialog, Kundeninteraktion, measurement, participation, permission, Seth Godin, trend, trendwatch, web analytics
Engagement efforts: Are yours driving clients away?
by Urs E. Gattiker on 2011/06/22 · 11 comments 9,353 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,b why benchmark analytics
Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, Claridge Hotel, customer relationship management, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, sCRM, social media audit hub, social media measurement
Social media audit: Are YOU the problem?
by Urs E. Gattiker on 2011/06/15 · 8 comments 13,415 views
in e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch,z uncategorized
Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media audit hub, social media measurement
Why do some apps fail?
by Urs E. Gattiker on 2011/03/31 · 5 comments 9,487 views
in d business failures,e marketing 101 social media trendwatch
According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?
Tagged as: 2011 trends, analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, luxury brand, media measurement, media metrics, media performance, pagerank, performance measures, Ralph Lauren, social media measurement, usability, usefulness
Book bag – Dan Ariely: Why online sales requires change
by Urs E. Gattiker on 2011/03/28 · 5 comments 11,875 views
This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.
Tagged as: analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media measurement
how to accelerate diffusion of applications and content
by Urs E. Gattiker on 2008/11/11 1 views
in a analytics: rating and ranking - who's #1,e marketing 101 serving a need
APIs and widgets are being part of the same strategy. Both are freeing up your content to propagate around the blogosphere or web. This helps spreading your message and/or functionality. This post explains how you can achieve this goal a bit smarter and faster. Almost everybody will tell you that if you wish to survive […]
Tagged as: analytics, benchmarking blogs, create better API, create better widget, define api, indicators, social media measurement, trend spotting, trend watching
social media: Metrics to know and metrics to skip FAQ #3
by Urs E. Gattiker on 2008/08/13 1 views
It is not the technology – it’s what you do with the information that counts. I tell you why successful social media activites build on performance objectives and metrics that exhibit four characteristics. Without, you may not accomplish what you really needed to, in order to improve your bottom line. Previously I addressed some of […]
Tagged as: a analytics taking action, benchmarking social media, Facebook, FAQ, Financial Times, Google Insight, indicators, measurement, social marketing metrics, Stowe Boyd
social media: Metrics to know and metrics to skip FAQ #2
by Urs E. Gattiker on 2008/07/26 · 1 comment 1 views
If you cannot understand it, don’t measure it. Moreover, there are two critical questions you have to ask yourself when trying to measure your social media or blogging success:
1. What do you want to know? Identify the metrics that have a significant impact on the bottom line – focus on outcome.
2. What are you going to do with data obtained? Get data that will be used to make a decision and ignore the rest.
Tagged as: benchmarking, buzz marketing, indicators, making sense out of data, measure, measuring metrics, ranking, social media buzz, social media success