This tip-filled guide addresses how Twitter lists can help us keep track of the intel we need to do our jobs better.
Posts tagged as:
client engagement
Twitter lists: Could your usage improve?
by Urs E. Gattiker on 2011/06/08 · 9 comments 9,814 views
Why does engagement fail?
by Urs E. Gattiker on 2011/05/16 · 14 comments 12,411 views
in a dos and don'ts,c social capital,e marketing 101 social media trendwatch
Social media has drastically improved our time use and how we engage with clients. NOT! Find out why and how we changed to improve our ROI (return on investment).
Tagged as: build social capital, client engagement, Desperados, Facebook, Heineken, LinkedIn, social capital, social media measurement, social networking, think outside the box, time management, twitter, why benchmark, Xing
Social media in crisis: 3 steps to turn the tide
by Urs E. Gattiker on 2011/04/25 · 18 comments 11,463 views
in a dos and don'ts,e marketing 101 social media trendwatch,social media diary,white papers research
Social media has drastically improved our use of time and how we find solutions… NOT! Find out why and how to make it a reality for you and your organization.
Tagged as: assessment tests, client engagement, Google preferences, scientific discovery process, social media measurement, think outside the box, why benchmark
Twitter in a crisis: 6 tips for a faster rescue
by Urs E. Gattiker on 2011/04/18 · 146 comments 46,286 views
From media hype to real impact: a systematic approach for assessing if social media can help civil society during a tsunami or nuclear disaster.
Tagged as: client engagement, crisis communication, customer relationship management, disaster management, disaster relief, disaster response, emergency management, Facebook engagement, social media is not scalable, Twitter is not scalable
Is blog and Facebook engagement obsolete?
by Urs E. Gattiker on 2011/04/14 · 17 comments 13,549 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics
Fostering engagement in a world where increasingly fewer people have the time: a systematic approach for scoring your conversation – how do you rank?
Tagged as: client engagement, customer relationship management, Facebook engagement, NGO management, Quora engagement, social media is not scalable, Twitter engagement, understanding the audience, weblog engagement
Measuring Facebook impact: Focus and ROI
by Urs E. Gattiker on 2011/03/17 · 24 comments 11,662 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: Moving from engagement to impact – better focus to improve with your target audience.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, client engagement, cost accounting, Facebook engagement, fostering engagement, opportunity costs, return on engagement, social capital, social media ROI, social network
Measuring Facebook engagement: What is good?
by Urs E. Gattiker on 2011/03/14 · 26 comments 18,331 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI,social media diary
ComMetrics cost classification model for better cost accounting: Trying to engage on Facebook page – what to look out for if you want to win new clients.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, client engagement, cost accounting, Facebook engagement, fostering engagement, opportunity costs, return on engagement, social capital, social CRM, social media policy, social media ROI, social network
5 reasons NOT to seal your social media borders
by Urs E. Gattiker on 2010/03/31 · 24 comments 16,034 views
A lot of companies refuse to allow their employees to access any social media at work, ever. We look at why this is wrong in a world where SM is becoming king.
Tagged as: client engagement, Facebook, measurement, professional networking, ropes to skip, social media 101, social media measurement