Google+ Ripples is the first set of metrics from Google around Google+. Ripples offers Google+ users relevant information about the use of Google+ Circles, Google+ influence, and how Google+ posts are spread.
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social network
Google+ Ripples: The promise of shared intelligence
by Debra Askanase on 2011/11/27 · 38 comments 18,771 views
in a analytics smarter & actionable KPIs,a analytics taking action,e marketing 101 social media trendwatch,great guest posts
Measuring Facebook impact: Focus and ROI
by Urs E. Gattiker on 2011/03/17 · 24 comments 11,653 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: Moving from engagement to impact – better focus to improve with your target audience.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, client engagement, cost accounting, Facebook engagement, fostering engagement, opportunity costs, return on engagement, social capital, social media ROI, social network
Measuring Facebook engagement: What is good?
by Urs E. Gattiker on 2011/03/14 · 26 comments 18,324 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI,social media diary
ComMetrics cost classification model for better cost accounting: Trying to engage on Facebook page – what to look out for if you want to win new clients.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, client engagement, cost accounting, Facebook engagement, fostering engagement, opportunity costs, return on engagement, social capital, social CRM, social media policy, social media ROI, social network
2 tips for smart cost management: Brand promotion on Facebook
by Urs E. Gattiker on 2011/03/07 · 17 comments 20,999 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: Running a promotion on your Facebook page – what to look out for if you want to win new clients.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost accounting, cost classification model for social media, opportunity costs, social capital, social CRM, social media policy, social media ROI, social network
2 tips for smart cost management: Facebook maintenance
by Urs E. Gattiker on 2011/03/03 · 8 comments 15,310 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: 2 tips to grow and maintain the corporate Facebook page while keeping costs in check.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, communication crisis, cost accounting, cost classification model for social media, opportunity costs, social capital, social CRM, social media policy, social media ROI, social network
2 tips for smart cost management: Facebook strategy
by Urs E. Gattiker on 2011/02/28 · 15 comments 13,452 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: 2 tips for tightwads to save before (re)-launching the company’s Facebook page.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost accounting, cost classification model for social media, KPI, social capital, social CRM, social media policy, social media ROI, social network
2 tips for better cost management with social media
by Urs E. Gattiker on 2011/02/24 · 12 comments 15,309 views
ComMetrics cost classification model for better cost accounting: 2 tips for managing social media marketing with full cost accounting for return on investment.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, cost management, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network
Social business: The maturity model
by Urs E. Gattiker on 2011/02/21 · 26 comments 20,302 views
ComMetrics cost classification model for social media marketing: Presents the five phases to achieve a full cost accounting and deliver return on investment.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network
3 golden rules for building social capital
by Urs E. Gattiker on 2011/02/17 · 12 comments 17,207 views
We outline three strategies to improve social capital with social networks and discuss how it affects your bottom line. Follow these tips and improve performance.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, social capital, social CRM, social media policy, social media ROI, social network, social network trends, strong ties, Voestalpine AG, weak ties
Dell: 1st investor relations blog of a major corporation – case study #2
by Urs E. Gattiker on 2008/05/11 1 views
In the old days an enterprise could have a communications strategy where the communications people just answered the phone and dialed up and read from a script. Today, corporations like Dell or Intel need PR professionals and marketing experts to be as effective on strategic development as well as on messaging and using social media […]
Tagged as: c micro-blogging Twitter, capital allocation, community, Dell, dividends, Facebook, financial reporting, Intel, MySpace, networking, SEC, SEC reporting, shareholder meeting, social network, Superbowl