Gattiker, Urs E. Social Media Audits: Achieving deep impact and great resonance without sacrificing the bottom line
Posts tagged as:
analytics
Poll on Twitter, Facebook and Google: Choose a book cover
by Urs E. Gattiker on 2013/04/28 120,240 views
Overcoming ranking addiction: Win a copy of my book!
by Urs E. Gattiker on 2013/02/17 · 12 comments 8,312 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics tools,a analytics: rating and ranking - who's #1
My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!
Tagged as: analytics, audit, benchmark, best practice, blog metrics, buzz marketing, measure for impact, measurement, ROI, social media, social media monitoring
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 30,018 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Tagged as: Altimeter Group, analytics, benchmnark data, best Twitter tool, blog benchmarking, blog metrics, cost-benefit, indicators, influence, Jeremiah Owyang, measurement, media measurement, media metrics, media performance, pagerank, performance measures, ROI, ropes to skip, sCRM, social media influence, social media measurement
Engagement efforts: Are yours driving clients away?
by Urs E. Gattiker on 2011/06/22 · 11 comments 9,344 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,b why benchmark analytics
Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, Claridge Hotel, customer relationship management, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, sCRM, social media audit hub, social media measurement
Social media audit: Are YOU the problem?
by Urs E. Gattiker on 2011/06/15 · 8 comments 13,405 views
in e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch,z uncategorized
Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media audit hub, social media measurement
3 reasons non-fiction books get ignored
by Urs E. Gattiker on 2011/04/28 · 6 comments 10,180 views
Social media has drastically improved what we can read and the quality of content… NOT! Find out why and how books can help – if and only if…
Tagged as: analytics, Annemarie Wildeisen, Ben Hammersley, benchmnark data, book review, depth versus breadth, Evgeny Morozov, Financial Times, Harry Potter, Lee Siegel, media measurement, media metrics, media performance, New York Times, non-fiction, political science, where is the beef
Why do some apps fail?
by Urs E. Gattiker on 2011/03/31 · 5 comments 9,480 views
in d business failures,e marketing 101 social media trendwatch
According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?
Tagged as: 2011 trends, analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, luxury brand, media measurement, media metrics, media performance, pagerank, performance measures, Ralph Lauren, social media measurement, usability, usefulness
Book bag – Dan Ariely: Why online sales requires change
by Urs E. Gattiker on 2011/03/28 · 5 comments 11,870 views
This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.
Tagged as: analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media measurement
FT ComMetrics Blog Index: Just do it right
by Urs E. Gattiker on 2009/05/07 · 3 comments 24,300 views
The good, the bad and the ugly about corporate blogs. A URL that is hard to remember is never a good strategy, but changing your URL is not helpful if you want to climb the rankings of the FT ComMetrics Blog Index, to be published May 14 in the Financial Times.
Tagged as: analytics, best of class, blog benchmarking, blog metrics, d business Fortune 500, e marketing 101 KISS, Financial Times, FT ComMetrics Blog Index, FT Digital Business, FT Global 500, FTCBI, social media measurement, why benchmark SM?
how to accelerate diffusion of applications and content
by Urs E. Gattiker on 2008/11/11 1 views
in a analytics: rating and ranking - who's #1,e marketing 101 serving a need
APIs and widgets are being part of the same strategy. Both are freeing up your content to propagate around the blogosphere or web. This helps spreading your message and/or functionality. This post explains how you can achieve this goal a bit smarter and faster. Almost everybody will tell you that if you wish to survive […]
Tagged as: analytics, benchmarking blogs, create better API, create better widget, define api, indicators, social media measurement, trend spotting, trend watching