How can you get the most out of big data? We explain three methods that help you master the challenge. This is the first post in a series.
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Business analytics: Best practices for success
by Urs E. Gattiker on 2012/10/03 · 32 comments 18,452 views
in a analytics smarter & actionable KPIs,a analytics taking action,white papers checklists,z most popular posts
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 87 comments 37,351 views
in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts
How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing
Can infographics show you the money?
by Urs E. Gattiker on 2011/08/24 · 16 comments 57,221 views
in a analysis: gaining insights,a analytics: rating and ranking - who's #1,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research,z most popular posts
History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few
Toyota: How to commit brand and reputation suicide
by Urs E. Gattiker on 2010/02/25 · 170 comments 35,287 views
in b why benchmark failures,e marketing 101 style matters,z most popular posts
The stakes are high in ‘the largest consumer crisis management story of our time’. Interestingly, social media plays a minor role in this raging debate.
Tagged as: accelerator pedal, akio toyoda, I apologize from my heart, image, out-of-position floor mats, Prius brake problems, reputation management