Many use Google Analytics, but are we all using it smartly? These 5 tips will help you get more out of your monitoring efforts.
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Google Analytics: 5 steps for better success
by Dane John Cobain on 2013/08/13 · 7 comments 20,081 views
in a analytics tools,great guest posts,white papers checklists
Going viral with impactful infographics
by Urs E. Gattiker on 2013/07/14 11,884 views
in b why data and infographics help,e marketing 101 serving a need,white papers checklists
What makes a great infographic? How do you make it go viral? 10 warning signs your infographic will sink.
Tagged as: benchmark, best practice, corporate communication, corporate strategy, creating buzz, great marketing tool, KPI, measure for impact, ROI, social media, viral marketing
Ultimate cheat sheet: Google Reader alternatives
by Urs E. Gattiker on 2013/04/14 · 6 comments 19,278 views
Google Reader closes 2013-07-01: 100+ alternatives that work for iPhone, Android OS, Google Chrome, PC…
Tagged as: Android, best practice, BlogRank, Feedbooster, Feedly, Feedspot, Google Reader, guide, iPhone, Old Reader, Outlook, Thunderbird, tipps and tricks
Business analytics: Best practices for success
by Urs E. Gattiker on 2012/10/03 · 32 comments 18,444 views
in a analytics smarter & actionable KPIs,a analytics taking action,white papers checklists,z most popular posts
How can you get the most out of big data? We explain three methods that help you master the challenge. This is the first post in a series.
Tagged as: benchmark, best practice, big data, business analytics, client focus, descriptive analytics, inferential statistics, measure for impact, measurement, predictive analytics, prescriptive analytics, research, research methodology, social media measurement, statistical analysis, statistics, why benchmark SM?
Why do infographics fail?
by Urs E. Gattiker on 2012/07/09 · 40 comments 10,018 views
in a dos and don'ts,b why data and infographics help,white papers checklists
The ultimate guide for improving communication: KPIs for assessing ROI using infographics for marketing.
Tagged as: data visualization, infographic, KPI, measurement, media metrics, ROI, sCRM, SEO marketing, social media benchmark, social media best practice, social media marketing, social media measurement, ultimate guide
SEO is dead: Long live social media
by Lior Levine on 2011/10/12 · 26 comments 15,665 views
We know about the importance of SEO, but who takes the time to check and re-check if it is done right? Lior Levine’s checklist can help.
Tagged as: benchmark, best practice, digital marketing strategy, measure for impact, measurement, online marketing, SEO, show me the data, social media, social media marketing, social media measurement, social media monitoring, social networking, statistics
Achieving social media ROI: The definitive guide
by Urs E. Gattiker on 2011/08/31 · 17 comments 11,673 views
in a analysis: gaining insights,e marketing 101 cost-benefit ROI,white papers checklists
Trying to gain a competitive advantage through social media? This definitive guide shows what to look for in measurement and monitoring efforts to achieve return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Can infographics show you the money?
by Urs E. Gattiker on 2011/08/24 · 16 comments 57,217 views
in a analysis: gaining insights,a analytics: rating and ranking - who's #1,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research,z most popular posts
History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few
ComMetrics weekly review: 1-2-3, digi-minimalism!
by Urs E. Gattiker on 2011/01/03 · 11 comments 8,042 views
in e marketing 101 social media trendwatch,social media diary,white papers checklists,white papers research
Social media monitoring, social media strategy: 3 required duties for 2011 to avoid getting frustrated with social media or having a PR disaster on your hands.
Tagged as: business ethics, corporate governance, digi-minimalism, personal improvement, quality versus quantity, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, time management, validity of research findings
5 elements of effective social media monitoring
by Urs E. Gattiker on 2010/09/22 · 24 comments 18,749 views
in a analytics smarter & actionable KPIs,b why benchmark analytics,white papers checklists
Demonstrating effective social media marketing is difficult. Monitoring tools that enable the use of benchmarking tests can help, BUT 5 more things are needed.
Tagged as: buzz marketing, social media marketing, social media marketing tool, social media measurement, social media monitoring