Examples illustrate how a better understanding of the relationship between operating metrics and social media activities can affect your company’s bottom line.
Posts tagged as:
ROI
Boosting ROI through social media measurement
by Urs E. Gattiker on 2010/06/30 · 25 comments 11,326 views
in a analytics smarter & actionable KPIs,a analytics taking action
ComMetrics weekly review: iPhone to EFF via World Bank
by Urs E. Gattiker on 2009/12/13 · 4 comments 11,157 views
in a analytics tools,social media diary,white papers research
Who says Apple’s iPhone is special – not Switzerland! Plus, the unlikeliness of crowdsourcing and social media ROI, how Facebook changed policy, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, EFF, Electronic Frontier Foundation, Facebook, iPhone, KPI, privacy, privacy protection, ROI, SMART metrics, social media, social media monitoring
Budgeting for SM: Cost-benefit analysis vs. ROI
by Urs E. Gattiker on 2009/12/03 · 47 comments 20,859 views
Return on Investment is a business term increasingly applied to social media efforts. We explain how this misses nuances essential to success in the 21st century.
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, Dell, e marketing 101 KISS, KPI, micro-blogging, ROI, SMART metrics, social media, social media monitoring, Twitter success
ComMetrics weekly review: ROI to porn via Facebook
by Urs E. Gattiker on 2009/11/29 · 16 comments 11,704 views
in a analytics taking action,a analytics tools,social media diary,white papers checklists
Discussion is heating up about why social media ROI fails, Facebook porn spreads, and usability design and the Las Vegas Strip. Plus, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, e marketing 101 KISS, KPI, ROI, SMART metrics, social media, social media monitoring
ComMetrics weekly review: eBookers to Twitter via Google
by Urs E. Gattiker on 2009/11/22 · 11 comments 14,461 views
ComMetrics Week in Review: eBookers brings spam to Twitter in a big way while Google invades privacy with Chrome. Plus, free tools and more!
Tagged as: blog metrics, c micro-blogging Twitter, eBookers, KPI, LinkedIn, measurement, ROI, social media monitoring, Twitter spam attack, Viade, why benchmark SM?, Xing
Measuring ROI: Why it fails
by Urs E. Gattiker on 2009/11/19 · 33 comments 21,189 views
in a analytics taking action,b why benchmark analytics,b why benchmark failures
ROI is a financial term now used to measure the success of social media campaigns, but it fails. Find out how using cost-benefit analysis does it right.
Tagged as: corporate strategy, goal setting, J F Kennedy, Key Performance Indicator, KPI, reality check, ROI
social media ropes to skip: C-level blogs FAQ #4
by Urs E. Gattiker on 2008/07/23 1 views
No amount of statistical work will overcome the various inadequacies in the quality of data collected and how inappropriate these might be for measuring success with Twitter, blogging, Facebook or having a series of podcasts. For a CEO blogger it is important to find out which mistakes he or she might better avoid to save […]
Tagged as: buzzmetrics, c-suite blogger, Jennifer Jones, Katherine Galdo, podcast, ROI, ropes to skip, successful blogging
Financial Times: Is blogging good value?
by Urs E. Gattiker on 2008/07/12 1 views
in a analytics smarter & actionable KPIs,a analytics taking action
Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus.One development has been the slow but steady increase in CEOs, CIOs and other topc executives blogging – communicating with important stakeholders using new media. However, is all this social media effort worth the […]
Tagged as: buzz marketing, c-suite blogging, Financial Times, indicators, measurement, ROI, social media, Web 2.0
social media ropes to skip: C-level blogs FAQ #3
by Urs E. Gattiker on 2008/06/26 · 5 comments 1 views
Most large companies use social media channels to reach their target audiences in different ways. Naturally, they all have had their successes and failures. Sometimes the ROI issue comes up or why a c-suite exeuctive type should blog or refrain from blogging since it might not be worth it. Getting a handle on these issues […]
Tagged as: benchmarking software, bottom line, ceo blog, Jonathan Schwartz, return on investment, ROI, social metrics
Getting sued for ranking lawyers: Avvo.com wins court battle
by Urs E. Gattiker on 2008/01/31 1 views
While Avvo.com ratings are useless at best, the judge felt, ratings and reviews are, by their very nature, subjective and debatable. To the extent that the plaintiffs lawsuit has focused a spotlight on how ludicrous the rating of attorneys (and judges) has become, more power to them but…. Should American lawyers be exposed to consumer […]
Tagged as: Avvo ratings, benchmark, blogosphere, Case No. C07-0920RSL, ComMetrics, ComMetrics.com, CyTRAP Labs, First Amendment, Global MBA rankings from the Financial Times, info.CyTRAP.eu, interpretation of data, measurement, measurement tools, objectively verifiable data, research bias, ROI, ROI of social media, SEO marketing, social media, subjective assessment, U.S. District Court Dismisses Case Against Avvo, usability