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Trying to gain a competitive edge through social media? This guide shows small businesses how to leverage social media efforts to achieve return on investment (ROI).

Return on Investment is a business term increasingly applied to social media efforts. We explain how this misses nuances essential to success in the 21st century.

In the old days an enterprise could have a communications strategy where the communications people just answered the phone and dialed up and read from a script. Today, corporations like Dell or Intel need PR professionals and marketing experts to be as effective on strategic development as well as on messaging and using social media […]