Trying to gain a competitive edge through social media? This guide shows small businesses how to leverage social media efforts to achieve return on investment (ROI).
Posts tagged as:
Dell
10 case studies: Is management on board?
by Urs E. Gattiker on 2011/09/07 · 11 comments 14,540 views
in b why benchmark failures,d business Fortune 500,d business SME
Budgeting for SM: Cost-benefit analysis vs. ROI
by Urs E. Gattiker on 2009/12/03 · 47 comments 20,851 views
Return on Investment is a business term increasingly applied to social media efforts. We explain how this misses nuances essential to success in the 21st century.
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, Dell, e marketing 101 KISS, KPI, micro-blogging, ROI, SMART metrics, social media, social media monitoring, Twitter success
Dell: 1st investor relations blog of a major corporation – case study #2
by Urs E. Gattiker on 2008/05/11 1 views
In the old days an enterprise could have a communications strategy where the communications people just answered the phone and dialed up and read from a script. Today, corporations like Dell or Intel need PR professionals and marketing experts to be as effective on strategic development as well as on messaging and using social media […]
Tagged as: c micro-blogging Twitter, capital allocation, community, Dell, dividends, Facebook, financial reporting, Intel, MySpace, networking, SEC, SEC reporting, shareholder meeting, social network, Superbowl