Our summary of who we met in social media space, metrics trends and marketing buzz: Robert Murdoch – times two, Swiss Air Lines – another first, and Facebook.
Posts tagged as:
bottom line
ComMetrics weekly review: Advertising firsts in social media
by Urs E. Gattiker on 2010/06/07 · 10 comments 8,493 views
ComMetrics weekly review: NFL bans Twitter, now with adverts
by Urs E. Gattiker on 2009/09/13 · 12 comments 9,577 views
in d business wef davos,social media diary,white papers research
ComMetrics Week in Review: Why Facebook users should get a life, Twitter getting into advertising …. maybe, Google exploiting your data to do behavioral-based advertising… and more about social media monitoring.
Tagged as: benchmark, benchmark software, best practice, bettergovernance, bottom line, brand monitoring, carbonfootprint, eco-footprint, first2move, Google AdWords now personalized, info2share, KPI, metrics2watch, Monday Night Football, NFL bans tweets, patch2do, policy2watch, social media, social media analytics, social media measurement, social media monitoring, social media tracking, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch
social media ropes to skip: C-level blogs FAQ #3
by Urs E. Gattiker on 2008/06/26 · 5 comments 1 views
Most large companies use social media channels to reach their target audiences in different ways. Naturally, they all have had their successes and failures. Sometimes the ROI issue comes up or why a c-suite exeuctive type should blog or refrain from blogging since it might not be worth it. Getting a handle on these issues […]
Tagged as: benchmarking software, bottom line, ceo blog, Jonathan Schwartz, return on investment, ROI, social metrics